Journal ArticleDOI
Individual Differences and Marketing Decision Support System Usage and Satisfaction
TLDR
In this article, the authors investigate individual difference variables to determine how managers interact with marketing decision support systems such as a computer simulation, and find that managers are not aware of the differences between different variables.Abstract:
Relatively little is known about how managers interact with marketing decision support systems such as a computer simulation. The authors investigate individual difference variables to determine th...read more
Citations
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Use of partial least squares (PLS) in strategic management research: a review of four recent studies
TL;DR: The current paper reviews four recent studies in the strategic management area which use PLS and notes that the technique has been applied inconsistently, and at times inappropriately, and suggests standards for evaluating future PLS applications.
Journal ArticleDOI
Are Individual Differences Germane to the Acceptance of New Information Technologies
Ritu Agarwal,Jayesh Prasad +1 more
TL;DR: A theoretical model wherein the relationship between individual differences and IT acceptance is hypothesized to be mediated by the constructs of the technology acceptance model is proposed, and these factors are viewed as influencing an individual's beliefs about an information technology innovation.
Journal ArticleDOI
Extending the technology acceptance model: the influence of perceived user resources
TL;DR: Perceived user resources are examined, which are measures of self-efficacy and perceived behavioral control that concentrate on how well individuals perceive they can execute specific courses of action, that can facilitate or inhibit such behaviors.
Journal ArticleDOI
A Model of Marketing Knowledge use within Firms
Anil Menon,P. Rajan Varadarajan +1 more
TL;DR: In this paper, the process of knowledge utilization within firms has come to be viewed as an increasingly important area for research in light of its implications for organizational effectiveness, and the authors propose a framework for this area.
Journal ArticleDOI
Household store brand proneness: A framework
TL;DR: The authors found that consumers' negative perceptions of store brands are driven primarily by the poor quality image of these products, and that consumers rely on extrinsic cues such as price and packaging to judge product quality, intolerance for ambiguity, perceived quality variation between national and store brand products.
References
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Journal ArticleDOI
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Claes Fornell,David F. Larcker +1 more
TL;DR: In this paper, the statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined, and a drawback of the commonly applied chi square test, in additit...
Journal ArticleDOI
Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory:
Claes Fornell,Fred L. Bookstein +1 more
TL;DR: In marketing applications of structural equation models with unobservable variables, researchers have relied almost exclusively on LISREL for parameter estimation as mentioned in this paper, which has been little used in practice.
Journal ArticleDOI
Development of a Tool for Measuring and Analyzing Computer User Satisfaction
James E. Bailey,Sammy W. Pearson +1 more
TL;DR: This paper reports on a technique for measuring and analyzing computer user satisfaction, starting with the literature and using the critical incident interview technique, and creating a questionnaire for measuring satisfaction using the semantic differential scaling technique.
Posted Content
The Measurement of User Information Satisfaction
TL;DR: A survey of production managers is used to provide additional support for the instrument, eliminate scales that are psychometrically unsound, and develop a standard short form for use when only an overall assessment of information satisfaction is required and survey time is limited.
Journal ArticleDOI
The measurement of user information satisfaction
TL;DR: In this paper, a survey of production managers is used to provide additional support for the instrument, eliminate scales that are psychometrically unsound, and develop a standard short form for use when only an overall assessment of information satisfaction is required and survey time is limited.
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Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
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