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Journal ArticleDOI

Inferences of Competence from Faces Predict Election Outcomes

Alexander Todorov, +3 more
- 10 Jun 2005 - 
- Vol. 308, Iss: 5728, pp 1623-1626
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TLDR
It is shown that inferences of competence based solely on facial appearance predicted the outcomes of U.S. congressional elections better than chance and were linearly related to the margin of victory.
Abstract
We show that inferences of competence based solely on facial appearance predicted the outcomes of U.S. congressional elections better than chance (e.g., 68.8% of the Senate races in 2004) and also were linearly related to the margin of victory. These inferences were specific to competence and occurred within a 1-second exposure to the faces of the candidates. The findings suggest that rapid, unreflective trait inferences can contribute to voting choices, which are widely assumed to be based primarily on rational and deliberative considerations.

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The essential guide to effect sizes : statistical power, meta-analysis, and the interpretation of research results

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References
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Journal ArticleDOI

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Book

The Nature and Origins of Mass Opinion

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TL;DR: In this article, the authors present a taxonomy of the Big Five Trait Taxonomy of personality traits and its relationship with the human brain. But the taxonomy does not consider the relationship between the brain and the human personality.
Journal ArticleDOI

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Journal ArticleDOI

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