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INNODOCT/17. International conference on innovation,documentation and education

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TLDR
In this paper, the authors present an analysis of the 62 universities in Ecuador that are in the web ranking of universities, in order to evaluate the use of digital media and obtain information on the management of university e-branding.
Abstract
This paper presents an analysis of the 62 universities in Ecuador that are in the web ranking of universities, in order to evaluate the use of digital media and obtain information on the management of university e-branding. The study explores, to a large extent, the digital variables currently used for broadcasting and we include the resources of two indexed databases as a dissemination flow. All this data has been analyzed through statistics and web performance tools. The results indicate the universities in Ecuador do not present a clear use of the academic e-branding as a strategy of dissemination, exposure, and visibility improvement to increase their ranking level. However, it is clear that some have demonstrated the relevance of the uses of these systems to improve their worldwide level spread.

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References
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