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Innovation strategies in emerging markets: what can we learn from Indian market leaders

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TLDR
In this article, the authors compare the innovation strategies of five local market leaders in India on dimensions related to exploration and exploitation, internal and external sources, technology push and market-pull and product and process innovation.
Abstract
What role has innovation played in the leadership positions attained by local firms in emerging markets? What innovation strategies have these firms followed? This paper takes advantage of a natural experiment – the deregulation of the Indian economy – to investigate these questions. We compare the innovation strategies of five local market leaders in India on dimensions related to exploration and exploitation, internal and external sources, technologypush and market-pull and product and process innovation. This study establishes that innovation plays a key role in the leadership position attained by local leaders. These firms display a high degree of ambidexterity in both exploring and exploiting in parallel, an approach that is required to provide speed of response. External sources are tapped for knowledge and ideas, and this learning is integrated with internal innovation. Market exploration, particularly the development of products, services and business models that allow the companies to meet the affordability criteria of the mass market, plays an important role in the innovation strategy of these companies.

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References
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Book

Case Study Research: Design and Methods

Robert K. Yin
TL;DR: In this article, buku ini mencakup lebih dari 50 studi kasus, memberikan perhatian untuk analisis kuantitatif, membahas lebah lengkap penggunaan desain metode campuran penelitian, and termasuk wawasan metodologi baru.
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Exploration and Exploitation in Organizational Learning

TL;DR: In this paper, the authors consider the relation between the exploration of new possibilities and the exploitation of old certainties in organizational learning and examine some complications in allocating resources between the two, particularly those introduced by the distribution of costs and benefits across time and space.
Book

Open Innovation: The New Imperative for Creating and Profiting from Technology

TL;DR: Open Innovation: The New Imperative for Creating and Profiting From Technology as discussed by the authors is a book by Henry Chesbrough, which discusses the importance of open innovation for creating and profiting from technology.
Journal ArticleDOI

Ambidextrous Organizations: Managing Evolutionary and Revolutionary Change:

TL;DR: The ambidextrous organization as discussed by the authors is an organization that simultaneously pursues both incremental and discontinuous innovation, and adapts the culture and strategy of an organization to its current environment, but to do so in a way that does not undermine its ability to adjust to radical changes in that environment.
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Exploitation, Exploration, and Process Management: The Productivity Dilemma Revisited

TL;DR: In this article, a contingency view of process management's influence on both technological innovation and organizational adaptation is developed, arguing that while process management activities are beneficial for organizations in stable contexts, they are fundamentally inconsistent with all but incremental innovation and change.
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