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Journal ArticleDOI

Instafame: Luxury Selfies in the Attention Economy

Alice E. Marwick
- 01 Jan 2015 - 
- Vol. 27, Iss: 1, pp 137-160
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TLDR
The authors examines the phenomenon of the Instafamous phenomenon and its relationship to celebrity and tabloid culture, from Singaporean socialites showing off shoe collections to high school sophomores with ten thousand followers.
Abstract
The popular photo-sharing app Instagram has created a new breed of celebrities: the Instafamous. This essay examines the phenomenon—from Singaporean socialites showing off shoe collections to high school sophomores with ten thousand followers—and its relationship to celebrity and tabloid culture.

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Self-branding, ‘micro-celebrity’ and the rise of Social Media Influencers

TL;DR: The notion of self-branding has drawn myriad academic responses over the last decade as mentioned in this paper, and has been criticised by some academic researchers, such as the authors of this article.
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Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit

TL;DR: In their marketing efforts, companies increasingly abandon traditional celebrity endorsers in favor of social media influencers, such as vloggers and Instafamous personalities as discussed by the authors, and the effectiveness of these influencers is evaluated.
Journal ArticleDOI

Understanding CelebrityUnderstanding Celebrity, by TurnerGraeme. London, UK; Thousand Oaks, CA: Sage Publications, 2004. 148 pp. $115.00 cloth. ISBN: 0-7619-4167-3. $36.95 paper. ISBN: 0-7619-4168-1.

TL;DR: Turner as discussed by the authors argues that celebrity is not only about making parasocial, or imagined, connections with celebrity, but also about making personal connections based on perceived similarities, and argues that it is even more powerful when the consumer identifies with similar traits or circumstances in the celebrity's life or person.
Journal ArticleDOI

Pictures Speak Louder than Words: Motivations for Using Instagram

TL;DR: The results suggest that Instagram users have five primary social and psychological motives: social interaction, archiving, self-expression, escapism, and peeking.
Journal ArticleDOI

Visibility labour: Engaging with Influencers’ fashion brands and #OOTD advertorial campaigns on Instagram

TL;DR: In this article, the authors investigate the visibility labour in which followers engage on follower-anchored Instagram advertorials, in an attention economy that has swiftly profited off work th...
References
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Journal ArticleDOI

I Tweet Honestly, I Tweet Passionately: Twitter Users, Context Collapse, and the Imagined Audience

TL;DR: This article investigates how content producers navigate ‘imagined audiences’ on Twitter, talking with participants who have different types of followings to understand their techniques, including targeting different audiences, concealing subjects, and maintaining authenticity.
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Why Youth (Heart) Social Network Sites: The Role of Networked Publics in Teenage Social Life

TL;DR: This article examined American youth engagement in networked publics and considered how properties unique to such mediated environments (e.g., persistence, searchability, replicability, and invisible audiences) affect the ways in which youth interact with one another.
Journal ArticleDOI

Parasocial Interaction: A Review of the Literature and a Model for Future Research

TL;DR: This article considered the phenomenon of parasocial interaction (PSI) used by media researchers to describe the relationship between media users and media figures (from celebrities to fictional characters) and developed an original model of PSI for future social psychological research, which places PSI within the realm of ordinary social interaction.
Journal ArticleDOI

To See and Be Seen: Celebrity Practice on Twitter

TL;DR: The authors examine the use of Twitter by famous people to conceptualize celebrity as a practice and find that celebrity practitioners reveal what appears to be personal information to create a sense of intimacy between participant and follower, publicly acknowledge fans, and use language and cultural references to create affiliations with followers.
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