Journal ArticleDOI
Interactivity and its Facets Revisited: Theory and Empirical Test
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In this article, Interactivity and its Facets Revisited: Theory and Empirical Test, the authors present an approach to evaluate the effectiveness of interaction and its facets.Abstract:
(2006). Interactivity and its Facets Revisited: Theory and Empirical Test. Journal of Advertising: Vol. 35, No. 4, pp. 35-52.read more
Citations
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Interactive home shopping: Consumer, retailer, and manufacturer incentives to participate in
John G. Lynch,Joseph W. Alba +1 more
TL;DR: In this paper, the authors examine the implications of electronic shopping for consumers, retailers, and manufacturers, assuming that near-term technological developments will offer consumers unparalleled opportunities to locate and compare product offerings.
Journal ArticleDOI
Advancing formative measurement models
TL;DR: The use of formative indicators for construct measurement in empirical studies is still scarce as mentioned in this paper, and the potential consequences of measurement model misspecification have been highlighted in the form of a state-of-the-art review of the formative measurement literature.
Journal ArticleDOI
Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction
TL;DR: This article used parasocial interaction (PSI) theory as a theoretical lens for designing successful social media strategies and found that consumers feel more connected with the brand when they are aware of the possibility that the brand's social media response may be automated.
Journal ArticleDOI
Interactivity in brand web sites: cognitive, affective, and behavioral responses explained by consumers’ online flow experience
TL;DR: In this article, the authors investigate the underlying principle that explains the influence of web site interactivity on consumers' cognitive, affective and behavioral responses: online flow, the web site users' complete immersion in an online activity.
Journal ArticleDOI
Antecedents and consequences of mobile phone usability
TL;DR: The findings of the study confirm that simplicity and interactivity are two significant determinants of mobile phone usability and that interface simplicity is an important precondition for positive interactivity and usability experience.
References
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Journal ArticleDOI
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Claes Fornell,David F. Larcker +1 more
TL;DR: In this paper, the statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined, and a drawback of the commonly applied chi square test, in additit...
Journal ArticleDOI
Measuring the Involvement Construct
TL;DR: The Personal In-volvement Inventory was developed over four data sets of 268 undergraduate psychology students, two data set of 49 MBA students, and two data sets with 57 clerical and administrative staff members as mentioned in this paper.
Journal ArticleDOI
A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research
TL;DR: A set of conceptual criteria is developed that can be used to determine whether a construct should be modeled as having formative or reflective indicators, and an estimate of the extent of measurement model misspecification in the field is estimated.
Journal ArticleDOI
Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
Donna L. Hoffman,Thomas P. Novak +1 more
TL;DR: The authors address the role of marketing in hypermedia computer-mediated environments by considering hypermedia CMEs to be large-scale (i.e., national or global) networked enviro...
Journal ArticleDOI
Defining Virtual Reality: Dimensions Determining Telepresence
TL;DR: In this paper, a variable-based definition of virtual reality is proposed, which can be used to classify virtual reality in relation to other media, such as TV, movies, etc.
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