Journal ArticleDOI
Internet privacy concerns: an integrated conceptualization and four empirical studies
Weiyin Hong,James Y.L. Thong +1 more
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In this article, the authors identify alternative conceptualizations of Internet privacy concerns (IPC) based on multidimensional developmental theory and a review of the prior literature and examine the various conceptualizations with four online surveys involving nearly 4,000 Internet users.Abstract:
Internet privacy concerns (IPC) is an area of study that is receiving increased attention due to the huge amount of personal information being gathered, stored, transmitted, and published on the Internet. While there is an emerging literature on IPC, there is limited agreement about its conceptualization in terms of its key dimensions and its factor structure. Based on the multidimensional developmental theory and a review of the prior literature, we identify alternative conceptualizations of IPC. We examine the various conceptualizations of IPC with four online surveys involving nearly 4,000 Internet users. As a baseline, study 1 compares the integrated conceptualization of IPC to two existing conceptualizations in the literature. While the results provide support for the integrated conceptualization, the second-order factor model does not outperform the correlated first-order factor model. Study 2 replicates the study on a different sample and confirms the results of study 1. We also investigate whether the prior results are affected by the different perspectives adopted in the wording of items in the original instruments. In study 3, we find that focusing on one's concern for website behavior (rather than one's expectation of website behavior) and adopting a consistent perspective in the wording of the items help to improve the validity of the factor structure. We then examine the hypothesized third-order conceptualizations of IPC through a number of alternative higher-order models. The empirical results confirm that, in general, the third-order conceptualizations of IPC outperform their lower-order alternatives. In addition, the conceptualization of IPC that has the best fit with the data contains a third-order general IPC factor, two second-order factors of interaction management and information management, and six first-order factors (i.e., collection, secondary usage, errors, improper access, control, and awareness). Study 4 cross-validates the results with another data set and examines IPC within the context of a nomological network. The results confirm that the third-order conceptualization of IPC has nomological validity, and it is a significant determinant of both trusting beliefs and risk beliefs. Our research helps to resolve inconsistencies in the key underlying dimensions of IPC, the factor structure of IPC, and the wording of the original items in prior instruments of IPC. Finally, we discuss the implications of this research.read more
Citations
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Understanding consumers' continuance intention towards mobile purchase
TL;DR: An integrated model proposed and empirically tested an integrated model to better understand the determinants of consumers' continued intention to purchase on mobile sites indicated that information quality, and privacy and security concerns are the main factors affecting trust, whereas service quality is the main factor affecting flow.
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Examining the role of initial trust in user adoption of mobile payment services: an empirical investigation
TL;DR: An initial trust theoretical model for user adoption of m-payment systems is proposed and tested and shows that initial trust positively affects perceived benefit and perceived convenience, and these three factors together predict usage intention.
Journal ArticleDOI
An Extended Privacy Calculus Model for SNSs: Analyzing Self-Disclosure and Self-Withdrawal in a Representative U.S. Sample
Tobias Dienlin,Miriam J. Metzger +1 more
TL;DR: A U.S. representative sample was used to test the privacy calculus' generalizability and extend its theoretical framework by including both self-withdrawal behaviors and privacy self-efficacy, and results confirmed the extended privacy calculus model.
Journal ArticleDOI
Understanding mobile SNS continuance usage in China from the perspectives of social influence and privacy concern
Tao Zhou,Hongxiu Li +1 more
TL;DR: The results suggest that service providers should address the issues of social influence and privacy concern to encourage mobile SNS continuance usage.
Journal ArticleDOI
The Challenges of Personal Data Markets and Privacy
TL;DR: Some of the economic, technical, social, and ethical issues associated with personal data markets, focusing on the privacy challenges they raise, are outlined.
References
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Consumer privacy concerns and preference for degree of regulatory control: A study of mobile advertising in Japan
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Journal ArticleDOI
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