Key Elements for the Design of a Wine Route. The Case of La Axarquía in Málaga (Spain)
TLDR
In this paper, the authors focused on the region of La Axarquia in Malaga (Spain) because of its wine and tourist tradition and used content analysis techniques for the analysis of both the relevant literature and the questionnaires completed by all the winemakers of the territory, 60 tourists who visited the wineries, and the 10 most representative agents linked to the tourist development of this region.Abstract:
The design of enotourist routes represents an opportunity for the sustainable development of rural territories. This qualitative study was structured in three parts to reach a cohesion model representing the academic literature, visitors, and winemakers. This research focused on the region of La Axarquia in Malaga (Spain) because of its wine and tourist tradition. In relation to the methodology, this study used content analysis techniques for the analysis of both the relevant literature and the questionnaires completed by all the winemakers of the territory, 60 tourists who visited the wineries, and the 10 most representative agents linked to the tourist development of this region. The findings provided a model with the elements to be taken into account in the creation of a wine route or itinerary in any destination of the world. The application of this model will contribute to the creation of new tourist policies that can move towards efficient progress of the region.read more
Citations
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Sustainable Economy and Development of the Rural Territory: Proposal of Wine Tourism Itineraries in La Axarquía of Malaga (Spain)
TL;DR: In this paper, the authors focused on La Axarquia, located on the Eastern Costa del Sol in Southern Spain, which has been a reference point in the wine business since ancient times and has its own identity.
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Enotourism in Southern Spain: The Montilla-Moriles PDO
Jose Antonio Cava Jimenez,María Genoveva Millán Vázquez de la Torre,Mª Genoveva Dancausa Millán +2 more
TL;DR: In this article , the Montilla-Moriles wine route is analyzed with the objective of forecasting the demand (using autoregressive integrate moving average, ARIMA models), establishing a tourist profile and calculating the probability that a wine tourist is satisfied with the visit based on their personal characteristics (logit model).
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Exploring rural winery loyalty: The effect of visitors’ experience in Taiwan rural winery tourism
TL;DR: Wang et al. as discussed by the authors examined the impact of rural winery visitors' motivation on experience associations such as emotion, trust, and loyalty, and found that tourists' experience significantly influences winery tourists' emotions, trust toward rural wineries, and also has a significantly positive impact on loyalty.
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Transmission of Place Branding Values through Experiential Events: Wine BC Case Study
TL;DR: In this paper, the authors analyze the transmission of place branding values through experiential events, as a formula for business improvement according to the principles of sustainable development, focusing on the case of wine in British Columbia (Canada).
Le vin de Champagne: De la visite à l'Oenotourisme, un chemin difficile
TL;DR: Aujourd'hui, le tourisme du Champagne s'etend au vignoble et a son territoire as discussed by the authors, and le voyage en Champagne consiste avant tout en une visite de la residence du proprietaire and des installations de production.
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South African Wine Routes: Some Perspectives on the Wine Tourism Industry's Structural Dimensions and Wine Tourism Product
TL;DR: This paper investigated the structural dimensions of the South African wine industry as these specifically relate to wine route enterprises and determined the nature and extent of the wine tourism product offered on the wine route estates.