Los estereotipos de género en la publicidad de los juguetes
Álvaro Pérez-Ugena,Coromina Esther Martínez Pastor,Álvaro Salas Martínez +2 more
- Iss: 20, pp 217-235
TLDR
In this paper, a muestra de 379 anuncios emitidos en las cadenas comerciales a las que se aplico una ficha de codificacion de 253 items, todavia valores distintos en atencion al genero como diversion and competicion, riesgo and agresividad for los chicos and belleza, apariencia o la atencions a las tareas del hogar for las ninas.Abstract:
La investigacion realizada sobre la campana publicitaria juguetera emitida en Espana en la television comercial durante las navidades del 2009-10 manifiesta una clara tendencia a la repeticion de los estereotipos sexuales. Se selecciono una muestra de 379 anuncios emitidos en las cadenas comerciales a las que se aplico una ficha de codificacion de 253 items. Se destacan en los spot todavia valores distintos en atencion al genero como diversion y competicion, riesgo y agresividad para los chicos y belleza, apariencia o la atencion a las tareas del hogar para las ninas. Hemos analizado los juguetes mas anunciados, el color de las marcas, la voz en off vinculada a los productos y los valores asociados a los mismos para determinar el uso dado a estas herramientas.read more
Citations
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Dissertation
Amor y formación de pareja: factores implicados en la adolescencia
Díaz Bastida,María Dolores +1 more
TL;DR: In this article, the authors present an up-to-date view on the impact of new technologies on labor relations, the lack of specific legal regulation determines that we are facing a quasijurisprudential right of creation and that the constitutional irradiation is stronger than in other areas, that the role of the Constitutional Court is decisive in this area.
Journal ArticleDOI
Just Within the Limits of the Law: Minors from Consumers of Advertising to Creators of Advertising in Spain
TL;DR: In this paper, the authors provide an overview of the different lines of research on advertising and minors in Spain over the last 10 years and use it as a basis to argue that the concept of the minor needs to be clarified and multiple regulations need to be unified, which should also be applied to new trends (such as kidgamers and YouTubers).
Journal ArticleDOI
La representación de género en las campañas de publicidad de juguetes en Navidades (2009-12)
TL;DR: In this paper, a trabajo analyzes the representación of the generos in the publicidad infantil espanola mediante el estudio of siete variables: tipos de productos, genero representado, mensajesvalores, voz en off, periodo, acciones representadas e interaccion entre personajes.
Journal ArticleDOI
Professionals’ support role for survivors of femicide and relatives of victims:
Santiago Boira,Anita Nudelman +1 more
TL;DR: In this paper, a qualitative research, including 12 in-depth interviews, was conducted among femicide survivors and family members of femicide victims from the provinces of Imbabura and Carchi in the Ecuadorian highlands.
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Estereotipos de género y socialización del menor: La publicidad de juguetes a través de Facebook en España
TL;DR: In this paper, a trabajo se centra en la estrategia seguida en Facebook by los principales anunciantes del sector de juguetes en Espana durante la campana de Navidad 2014-2015.
References
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