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Marketing of Halal Products: The Way Forward
Saad Al-Harran,K C Patrick Low +1 more
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TLDR
The fastest growing religion on earth, both by birth and adoption, with the Muslim population estimated to exceed 3 billion by 2010, is Islam as mentioned in this paper, with the global Halal market estimated to be worth US$150 billion a year and the Halal food industry pegged to grow at a rate of 2.9%.Abstract:
Today, Islam is the fastest growing religion on earth, both by birth and adoption, with the Muslim population estimated to exceed 3 billion by 2010. With the global Halal market estimated to be worth US$150 billion a year and the Halal food industry pegged to grow at a rate of 2.9% annually (Asia Inc, July/August 2007), businesses should indeed be tapping at this growing market segment.read more
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Journal ArticleDOI
Predicting intention to choose halal products using theory of reasoned action
TL;DR: In this paper, the applicability of the theory of reasoned action (TRA) in predicting the intention to choose halal products among Malaysian consumers was evaluated using a structured questionnaire to elicit responses from consumers using a convenience sampling technique.
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Intention to choose Halal products: the role of religiosity
TL;DR: In this article, the authors investigated the role of Muslim attitude towards Halal products, their subjective norms and religiosity in predicting intention to choose Halal product and found that Muslims living in multi-religious societies are more conscious about the permissibility (Halal) of products and thus the majority of Halal research in the non-financial sector was conducted in multirational societies.
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Predicting Intention to Choose Halal Products Using Theory of Reasoned Action
TL;DR: In this article, the compatibility of the theory of reasoned action (TRA) in predicting the intention to choose halal products among Malaysian consumers was tested, and it was shown that the theory can predict the intention of consumers to choose a halal product among themselves.
Intention To Halal Products In The World Markets
TL;DR: In this paper, a conceptually-based paper critically reviews and amalgamates a diverse range of literature concerning Islamic rules concerning halal food claims and uses necessary religion sources and legal documents.
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Factors affecting consumers’ intention towards purchasing halal food in South Africa: a structural equation modelling
TL;DR: In this paper, the authors highlighted the factors that influence the intention of consumers to buy halal food products, and addressed the gap in the literature pertains to halal foods.