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Book ChapterDOI

Models of user engagement

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TLDR
This paper provides initial insights into engagement patterns, allowing for a better understanding of the important characteristics of how users repeatedly interact with a service or group of services.
Abstract
Our research goal is to provide a better understanding of how users engage with online services, and how to measure this engagement. We should not speak of one main approach to measure user engagement --- e.g. through one fixed set of metrics --- because engagement depends on the online services at hand. Instead, we should be talking of models of user engagement. As a first step, we analysed a number of online services, and show that it is possible to derive effectively simple models of user engagement, for example, accounting for user types and temporal aspects. This paper provides initial insights into engagement patterns, allowing for a better understanding of the important characteristics of how users repeatedly interact with a service or group of services.

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Citations
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Journal ArticleDOI

Online Engagement Factors on Facebook Brand Pages

TL;DR: This study analyzes the influencing factors in terms of characteristics of the content communicated by the company over the level of online customer engagement measured by number of likes, comments and shares, and interaction duration for the domain of a Facebook brand page to show that there is a different effect of the analyzed factors over individual engagement measures.
Journal ArticleDOI

Health 2050: The Realization of Personalized Medicine through Crowdsourcing, the Quantified Self, and the Participatory Biocitizen.

TL;DR: A vision and plan for the realization of preventive medicine by 2050 is set forth and efforts already underway such as participatory health initiatives, the era of big health data, and qualitative shifts in mindset are examined.
Journal ArticleDOI

Influence of Facebook brand-page posts on online engagement

TL;DR: This study used liking, commenting and sharing behavior as a measure of users’ online engagement to specify the new phenomena and demonstrated that the media and content type of posts exert a significant effect on user online engagement.
Journal ArticleDOI

Measuring engagement in video game-based environments

TL;DR: In the context of video game-play, a revised UES (UESz) demonstrated better psychometric properties than the original UES defined by six subscales, including enhanced reliability.
Book

Measuring User Engagement

TL;DR: This book advocates for the development of ``good'' measures and good measurement practices that will advance the study of user engagement and improve the understanding of this construct, which has become so vital in the authors' wired world.
References
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Proceedings ArticleDOI

Kernel k-means: spectral clustering and normalized cuts

TL;DR: The generality of the weighted kernel k-means objective function is shown, and the spectral clustering objective of normalized cut is derived as a special case, leading to a novel weightedkernel k-Means algorithm that monotonically decreases the normalized cut.
Journal ArticleDOI

Measuring Presence: A Response to the Witmer and Singer Presence Questionnaire

TL;DR: A questionnaire for eliciting presence in virtual environments together with a questionnaire for measuring a person’s immersive tendencies and Witmer and Singer define immersion as the person's response to the VE system, which is unfortunate, but not a matter of any great concern.
Journal IssueDOI

The development and evaluation of a survey to measure user engagement

TL;DR: In this paper, a multidimensional scale to measure user engagement in online shopping environments is presented, based on a theory of engagement and a core set of attributes that operationalized this construct.
Proceedings ArticleDOI

Comparison of three one-question, post-task usability questionnaires

TL;DR: Post-task ratings of difficulty in a usability test have the potential to provide diagnostic information and be an additional measure of user satisfaction, but the ratings need to be reliable as well as easy to use for both respondents and researchers.
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