Q2. What is the popular activity on the Internet?
The most popular activity on the Internet is searching for information, followed by using webmail and watching other people’s profiles on social networking sites.
Q3. What percentage of young people never sends text messages?
One out of four sends between one and three text messages a day, twelve percent less than one a day and less than one per cent never sends text messages.
Q4. What percentage of young people use the mobile phone?
Almost one out of five uses the mobile phone at least once a week to surf the Internet and fourteen percent to email, which indicates that mobile Internet appeals to a quite large niche of young people.
Q5. How many copies of movies are used on a weekly basis?
The practice of (illegal) copying is apparently quite common among young people, as more than one out of three copies music and more than one out of five copies movies on a weekly basis.
Q6. What percentage of the youngsters in this group use their mobile phone?
not all fifty per cent of this second category uses this option as less than a third of the youngsters from this profile has a subscription for mobile Internet and less than one out of four indicates that they surf the Internet on their mobile phone on a weekly basis.
Q7. What is the assumption that youngsters cannot be considered a homogenous mass?
The assumption that youngsters cannot be considered a homogenous mass became apparent through the finding that the studied sample could be divided into four distinct profiles based on their adoption of new media technology and devices by means of latent class analysis.
Q8. What is the probability of having both a desktop and a laptop at the same time?
With three out of four, the first segment also has the highest probability for having both a desktop and a laptop at their disposal.
Q9. What are the two major paradigms that can be distinguished by which innovations tend to be studied?
Two major paradigms can be distinguished by which innovations tend to be studied: the diffusion of innovations (adoption diffusion) and the domestication of innovations (use diffusion).