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New Media and Popular Imagination: Launching Radio, Television, and Digital Media in the United States
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In this article, the case of the Digital Video Recorder is discussed. But the focus is on the advertising form in contemporary US TV and not the content of the video itself.Abstract:
Introduction 1 Cinema and Wireless in Turn of the Century Imagination 2 The Wireless Nation: Defining Radio as a Domestic Technology 3 The Amateur, the Housewife, and the Salesroom Floor: The Hesitations of Postwar US TV 4 US Television Abroad: 1960 - 1990 5 'Mission number one is to kill TV': Remaking Domestic Television Apparatus in the 1990s 6 Weather Porn and the Battle for Eyeballs: The Transition to Digital Broadcasting in the US and UK 7 Redefining the Home Screen: The Case of the Digital Video Recorder 8 Marketers Strike Back: Virtual Advertising 9 'How God Watches Television': Early Responses to Digital TV 10 High Tech in a Falling Market: Interactivity and Advertising Form in Contemporary US TV 11 'Too easy, too cheap, and too fast too control': Intellectual Property Battles in Digital TV Select Bibliographyread more
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