Book ChapterDOI
Platform and Modular Concepts at Volkswagen — Their Effects on the Assembly Process
B. Wilhelm
- pp 146-156
TLDR
Platform and modular concepts as adopted by Volkswagen are future-oriented strategies for enhancing the range from the customer viewpoint, and at the same time they are the basis for the technical and organizational implementation of a marketing philosophy adjusted to customer requirements.Abstract:
Platform and modular concepts as adopted by Volkswagen are future-oriented strategies for enhancing the range from the customer viewpoint, and at the same time they are the basis for the technical and organizational implementation of a marketing philosophy adjusted to customer requirements.read more
Citations
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Journal ArticleDOI
Product family design and platform-based product development: a state-of-the-art review
TL;DR: A decision framework is introduced to reveal a holistic view of product family design and platform-based product development, encompassing both front-end and back-end issues.
Journal ArticleDOI
Product platform design and customization: Status and promise
TL;DR: This paper provides a comprehensive review of the flurry of research activity that has occurred during that time to facilitate product family design and platform-based product development for mass customization.
Journal ArticleDOI
Modular and platform methods for product family design: literature analysis
Alberto Jose,Michel Tollenaere +1 more
TL;DR: A literature review of the platform concept with a special interest on the efficient product family development.
Journal ArticleDOI
Introducing a platform strategy in product development
TL;DR: The paper analyses the introduction of a platform strategy in new product development with reference to its application in the automobile industry and the evolution of product development through the adoption of a platforms strategy in Japanese automobile firms.
Journal ArticleDOI
Architecture of Product Family: Fundamentals and Methodology:
TL;DR: The concept of Architecture of Product Family is introduced as a conceptual structure and overall logical organization of generating a family of products and a Generic Product Structure is proposed as the platform for tailoring products to individual customer needs and generating product variants.