Journal ArticleDOI
Positive affectivity as a predictor of consumers|[rsquo]| propensity to be brand loyal
TLDR
In this article, positive affectivity (PA) is hypothesized to increase consumers' propensity to be brand loyal, and three studies show that consumers high on trait PA are more likely to describe experienced brands favorably to others, be committed to experienced brands, and be willing to pay a premium for preferred brands and be overall loyal to their brands.Abstract:
Trait positive affectivity (PA) is hypothesized to increase consumers’ propensity to be brand loyal. Theories on affect, traits and brand loyalty are used to develop the conceptual framework for the hypotheses. Results from three studies show that consumers high on trait PA are more likely to (i) describe experienced brands favorably to others, (ii) be committed to experienced brands, (iii) be willing to pay a premium for preferred brands and (iv) be overall loyal to their brands. Implications for brand managers and academic scholars are discussed.read more
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A Situational Approach to Brand Loyalty
Gilles Laurent,Bernard Dubois +1 more
TL;DR: In this paper, the authors advocate and illustrate the adoption of a situational approach in the analysis of brand loyalty patterns in the context of fast moving consumer goods; its scalability is established, its convergent validity is assessed and its diagnostic power is illustrated.
Journal ArticleDOI
Emotional intelligence, external emotional connections and brand attachment
TL;DR: In this paper, a structural equation modeling (SEM) approach was used to examine the antecedents of emotional brand attachment, including external emotional brand connections (i.e. connecting a brand to important people, events and experiences in memory) and emotional intelligence.
Journal ArticleDOI
Brand fidelity: a relationship maintenance perspective
TL;DR: Brand fidelity is defined as the consumer's faithfulness to a brand partner demonstrated by an aggregate of behaviours (i.e., accommodation/forgiveness, willingness to sacrifice) and cognitions (i., derogation of alternatives, cognitive interdependence and positive illusions) that maintain relationship stability and durability as discussed by the authors.
Journal ArticleDOI
Journal of Brand Management – Year end review 2016
TL;DR: A review and reflection on key topics plus extrapolation of future research avenues from within the Journal of Brand Management during 2016 that included a special issue focused on the themes of (i) Corporate identity, branding, marketing, communication, and reputation.
Journal ArticleDOI
Customer segmentation based on store equity: What explains customer store preference?
TL;DR: In this article, shoppers' perceptions of store equity, loyalty, and satisfaction were examined, though a quantitative design, through a survey of 300 Spanish shoppers in three retail contexts, in order to identify three distinct segments of shoppers.
References
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Journal ArticleDOI
Development and validation of brief measures of positive and negative affect: The PANAS scales.
TL;DR: Two 10-item mood scales that comprise the Positive and Negative Affect Schedule (PANAS) are developed and are shown to be highly internally consistent, largely uncorrelated, and stable at appropriate levels over a 2-month time period.
Journal ArticleDOI
The behavioral consequences of service quality
TL;DR: In this article, the authors show that service quality relates to retention of customers at the aggregate level, as other research has indicated, and evidence of its impact on customers' behavioral responses should be detectable.
Book
Satisfaction: A Behavioral Perspective On The Consumer
TL;DR: Satisfaction: Satisfaction is defined as "the object of desire" as mentioned in this paper, and it is defined by attributes, features, and dimensions of a person's attributes and dimensions.
Posted Content
Consumers and Their Brands: Developing Relationship Theory in Consumer Research
TL;DR: The authors argue for the validity of the relationship proposition in the consumer-brand context, including a debate as to the legitimacy of the brand as an active relationship partner and empirical support for the phenomenological significance of consumer-Brand bonds.
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