Journal ArticleDOI
Psychographic clustering of blood donors in Egypt using Kohonen's self-organizing maps
TLDR
Self-organizing maps are used to examine the effect of various psychographic and cognitive factors on blood donation in Egypt and show that major variables affecting blood donation are related to altruistic values, perceived risks of blood donation, blood donation knowledge, attitudes towardBlood donation, and intention to donate blood.Abstract:
Blood donation has historically been marketed as one of the purest examples of altruistic or pro-social behavior. The recruitment of blood donors is, however, a challenge as transfusion centers worldwide strive to attract and retain blood donors. This study uses self-organizing maps (SOM) to examine the effect of various psychographic and cognitive factors on blood donation in Egypt. SOM is a machine learning method that can be used to explore patterns in large and complex datasets for linear and nonlinear patterns. The results show that major variables affecting blood donation are related to altruistic values, perceived risks of blood donation, blood donation knowledge, attitudes toward blood donation, and intention to donate blood. The study also shows that SOM models are capable of improving clustering quality while extracting valuable information from multidimensional data.
Copyright © 2009 John Wiley & Sons, Ltd.read more
Citations
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Segmenting nonprofit stakeholders to enable successful relationship marketing: a review
TL;DR: In this article, two conceptual dimensions of nonprofit stakeholder segmentation were developed: the stakeholders segmented and the segmentation criteria used, and a systematic database and journal search yielded 53 papers, categorized according to these two dimensions.
Journal ArticleDOI
Lines of Scientific Research in the Study of Blood Donor Behavior from a Social Marketing Perspective
Laura Romero-Domínguez,Josefa D. Martín-Santana,Agustín J. Sánchez-Medina,Asunción Beerli-Palacio +3 more
TL;DR: Although blood is essential in healthcare systems for medical and surgical use, it is still a scarce resource given that blood cannot be produced artificially, donors are the backbone of the syste...
Journal ArticleDOI
Acquiring Potential Blood Donors in Large Cities: A Preference-Based Donor Segmentation Study
Silke Boenigk,Sigrun Leipnitz +1 more
TL;DR: This study identifies and describes seven preference-based blood donor segments and derives several blood donor acquisition strategies that are directly linked to the identified preferences.
Journal ArticleDOI
Crossing the wide gap between positive attitude towards blood donation and its poor practice among university students: can knowledge and demographic characteristics help?!
TL;DR: There was a gap between attitude and knowledge, and knowledge and practice, of Egyptian university students with regard to blood donation, and Collaborations between Ministries of Health and Education to facilitate and encourage blood donation practice for students at their place of study are required.
Increasing blood donation in Egypt
TL;DR: Results showed that face-to-face communication proved to be the most successful publicity measure and confidence in personal physical capabilities as well as trust in the blood donation staff efficiency and the process as a whole would lead to a rise in the willingness to donate blood.
References
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