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Rethinking Hybridity in Postcolonial Contexts: What Changes and What Persists? The Tunisian case of Poulina's managers
TLDR
In this paper, the authors highlight the importance of adopting a contextualized approach to hybridization processes that, first, takes into account the historical and cultural contexts from which hybridity emerges and, second, helps to identify the elements that change as well as those that persist when western management practices are imported into developing countries.Abstract:
Drawing on postcolonial studies of management, this article highlights the importance of adopting a contextualized approach to hybridization processes that, first, takes into account the importance of the historical and cultural contexts from which hybridity emerges and, second, helps to identify the elements that change as well as those that persist when western management practices are imported into developing countries. Using a discursive analysis, this article shows the ambivalent nature of the accounts given by managers (trained in western traditions) of the Tunisian company Poulina as they explain how they modernized their company through the implementation of a US management model. The managers' ambivalence takes on two distinct forms. First, while they seem to have internalized the rhetoric of modernization in insisting on how they used the US management model to overcome the 'dysfunctional' family-based organizational system, they simultaneously express resistance by detaching themselves from the French colonial organizational model. Second, when they describe the implementation of the US management practices and how workers resisted them, it seems that they have implicitly negotiated and reinterpreted these practices via a local cultural framework of meaning. Based on these findings, I argue that hybridity is best understood as an interweaving of two elements - the transformation of practices and cultural continuity - in which identity construction, local power dynamics and cultural frameworks of meaning jointly shape the hybridization process of management practices.read more
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Doing Critical Management Research
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The Muqaddimah: An Introduction to History
Wm. K. Ivie,Ibn Khaldūn +1 more
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Is National Culture Still Relevant to Management in a Global Context
TL;DR: In this article, the authors argue that national cultures should be considered even in the global economic context, and they show that management practices are embedded in national political cultures, based on attachment to local communities and institutions, government through consensus and to conflict solving by resorting to arbitration and pragmatism.
References
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Decolonizing Deliberative Democracy: Perspectives from Below
TL;DR: In this article, a decolonial critique of received knowledge about deliberative democracy is provided, arguing that it does not travel well outside Western sites and its key assumptions begin to unravel in the developing countries of the world.
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Re-colonizing spaces of memorializing: The case of the Chattri Indian Memorial, UK
TL;DR: This paper examined the ways that spaces of war memorialization are organized and re-organized through official and unofficial meaning-making activities, focusing on the activities of once-colonized people and the affective, embodied aspects of organizing practices.
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Identities in transition: the case of emerging market multinational corporations and its response to glocalisation
Vijay Pereira,Ashish Malik +1 more
TL;DR: In this article, the authors critically review the extant literature and develop a conceptual framework for a sophisticated understanding of the multiple levels of influences that shape the nature and exten......
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Tracing the Sphinx from symbol to specters: reflections on the organization of geographies of concern
Sally Riad,Gavin Jack +1 more
TL;DR: The concept of the gaze plays an important role in (post)colonial organizational analysis as mentioned in this paper, particularly as they pertain to knowledge and identity, and it addresses dynamics of looking and being seen.
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Marketing Communications, Acculturation in Situ, and the Legacy of Colonialism in Revolutionary Times:
TL;DR: This paper used the concept of acculturation in situ, which may provide a novel perspective through which the tumultuous economic and political events of the region may be understood, adopting a socio-culturally embedded approach and mobilizing several colonial/post-colonial theories.