Journal ArticleDOI
Service innovation: a service-dominant logic perspective
Robert F. Lusch,Satish Nambisan +1 more
TLDR
A broadened view of service innovation is offered--one grounded in service-dominant logic--that transcends the tangible--intangible and producer--consumer divides that have plagued extant research in this area.Abstract:
In this article, we offer a broadened view of service innovation--one grounded in service-dominant logic--that transcends the tangible--intangible and producer--consumer divides that have plagued extant research in this area. Such a broadened conceptualization of service innovation emphasizes (1) innovation as a collaborative process occurring in an actor-to-actor (A2A) network, (2) service as the application of specialized competences for the benefit of another actor or the self and as the basis of all exchange, (3) the generativity unleashed by increasing resource liquefaction and resource density, and (4) resource integration as the fundamental way to innovate. Building on these core themes, we offer a tripartite framework of service innovation: (1) service ecosystems, as emergent A2A structures actors create and recreate through their effectual actions and which offer an organizing logic for the actors to exchange service and cocreate value; (2) service platforms, which enhance the efficiency and effectiveness of service exchange by liquefying resources and increasing resource density (facilitating easy access to appropriate resource bundles) and thereby serve as the venue for innovation; and (3) value cocreation, which views value as cocreated by the service offer(er) and the service beneficiary (e.g., customer) through resource integration and indicate the need for mechanisms to support the underlying roles and processes. In discussing these components, we consider the role of information technology--both as an operand resource and as an operant resource--and then examine the implications for research and practice in digitally enabled service innovation.read more
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Open Innovation: The New Imperative for Creating and Profiting from Technology
Journal ArticleDOI
Institutions and axioms: an extension and update of service-dominant logic
Stephen L. Vargo,Robert F. Lusch +1 more
TL;DR: In this paper, an eleventh foundational premise (fifth axiom) is introduced, focusing on the role of institutions and institutional arrangements in systems of value cocreation: service ecosystems.
Journal ArticleDOI
Digital innovation management: reinventing innovation management research in a digital world
TL;DR: In a recent special issue on digital innovation management as mentioned in this paper, the authors proposed four new theorizing logics, or elements, that are likely to be valuable in constructing more accurate explanations of innovation processes and outcomes in an increasingly digital world.
Journal ArticleDOI
Digital Entrepreneurship: Toward a Digital Technology Perspective of Entrepreneurship
TL;DR: In this article, the authors consider two broad implications of digital technologies: less bounded entrepreneurial processes and outcomes, and less predefined locus of entrepreneurial agency, and advance a research agenda that calls for the explicit theorizing of concepts related to digital technologies.
Journal ArticleDOI
Service-dominant logic 2025
Stephen L. Vargo,Robert F. Lusch +1 more
TL;DR: In this paper, service-dominant (S-D) logic has taken a series of significant theoretical turns, and has had foundational premises modified and added and consolidated into a smaller set of core axioms.
References
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Journal ArticleDOI
Evolving to a New Dominant Logic for Marketing
Stephen L. Vargo,Robert F. Lusch +1 more
TL;DR: The authors argue that service provision rather than goods is fundamental to economic exchange and argue that the new perspectives are converging to form a new dominant logic for marketing, one in which service provision is fundamental for economic exchange.
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The Sciences of the Artificial
TL;DR: A new edition of Simon's classic work on artificial intelligence as mentioned in this paper adds a chapter that sorts out the current themes and tools for analyzing complexity and complex systems, taking into account important advances in cognitive psychology and the science of design while confirming and extending Simon's basic thesis that a physical symbol system has the necessary and sufficient means for intelligent action.
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Institutions and axioms: an extension and update of service-dominant logic
Stephen L. Vargo,Robert F. Lusch +1 more