Journal ArticleDOI
Service-dominant logic: continuing the evolution
Stephen L. Vargo,Robert F. Lusch +1 more
TLDR
This article highlights and clarifies the salient issues associated with S-D logic and updates the original foundational premises (FPs) and adds an FP.Abstract:
Since the introductory article for what has become known as the “service-dominant (S-D) logic of marketing,” “Evolving to a New Dominant Logic for Marketing,” was published in the Journal of Marketing (Vargo, S. L., & Lusch, R. F. (2004a)), there has been considerable discussion and elaboration of its specifics. This article highlights and clarifies the salient issues associated with S-D logic and updates the original foundational premises (FPs) and adds an FP. Directions for future work are also discussed.read more
Citations
More filters
Journal ArticleDOI
On value and value co-creation: A service systems and service logic perspective
TL;DR: The authors argue that value is fundamentally derived and determined in use -the integration and application of resources in a specific context, rather than in exchange, embedded in firm output and captured by price.
Journal ArticleDOI
Customer Engagement Conceptual Domain, Fundamental Propositions, and Implications for Research
TL;DR: The authors explored the theoretical foundations of customer engagement by drawing on relationship marketing theory and the service-dominant (S-D) logic, and developed a general definition of CE, and distinguish the concept from other relational concepts, including participation and involvement.
Journal ArticleDOI
Consumer engagement in a virtual brand community: An exploratory analysis
TL;DR: In this paper, the authors explore the nature and scope of consumer engagement in an online brand community environment and reveal that consumers exhibit enhanced consumer loyalty, satisfaction, empowerment, connection, emotional bonding, trust and commitment.
Journal ArticleDOI
Institutions and axioms: an extension and update of service-dominant logic
Stephen L. Vargo,Robert F. Lusch +1 more
TL;DR: In this paper, an eleventh foundational premise (fifth axiom) is introduced, focusing on the role of institutions and institutional arrangements in systems of value cocreation: service ecosystems.
Journal ArticleDOI
Critical service logic: making sense of value creation and co-creation
Christian Grönroos,Päivi Voima +1 more
TL;DR: The authors analyzes value creation and co-creation in service by analytically defining the roles of the customer and the firm, as well as the scope, locus, and nature of value and value creation.
References
More filters
Journal ArticleDOI
Evolving to a New Dominant Logic for Marketing
Stephen L. Vargo,Robert F. Lusch +1 more
TL;DR: The authors argue that service provision rather than goods is fundamental to economic exchange and argue that the new perspectives are converging to form a new dominant logic for marketing, one in which service provision is fundamental for economic exchange.
Book
Developing relationships in business networks
Håkan Håkansson,Ivan Snehota +1 more
TL;DR: In this article, the authors apply the network approach to the analysis of business relationships in a global context, drawing on a number of international case studies, giving rise to theoretical and practical managerial insights and a different way of conceptualizing companies within markets.
Journal ArticleDOI
Managing the co-creation of value
TL;DR: In this paper, the authors explore the nature of value co-creation in the context of service-dominant (S-D) logic and develop a conceptual framework for understanding and managing value cocreation.
Journal ArticleDOI
Social marketing: an approach to planned social change.
Philip Kotler,Gerald Zaltman +1 more
TL;DR: Can marketing concepts and techniques be effectively applied to the promotion of social objectives such as brotherhood, safe driving, and family planning? The applicability of marketing concepts to... as mentioned in this paper.
Journal ArticleDOI
Service-dominant logic: reactions, reflections and refinements
Robert F. Lusch,Stephen L. Vargo +1 more
TL;DR: In this paper, the authors invite and welcome both elaborative and non-explorative service-dominant (S-D) logic to be used in S-D logic.