Serving poor people in rich countries: the bottom-of-the-pyramid business model solution

TLDR: In this paper, the authors suggest that firms should transpose bottom-of-the-pyramid (BOP) strategies to top-of the pyramid (TOP) countries through adapted business models, noting that strategies usually apply to developing countries.

Abstract: Purpose – The purpose of this paper is to suggest that firms should transpose bottom-of-the-pyramid (BOP) strategies to top-of-the-pyramid (TOP) countries through adapted business models, noting that strategies usually apply to developing countries This would enable them to address the consequences of the economic crisis that has increased the number of poor and financially constrained customers in developed countries Design/methodology/approach – This is a conceptual article based on current research and multiple examples from real-world companies that have implemented BOP business models These are viewed from the angle of frugal innovation, a fresh perspective on innovation as an outcome and process, which means innovating while significantly economizing the use of scarce resources Findings – The paper explains how firms should adapt the three dimensions of their business models (value proposition, resources and competences and organization) to transpose BOP business models to TOP countries Limitat