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Journal ArticleDOI

Strategic Issues Management: Implications for Corporate Performance

Pursey P. M. A. R. Heugens
- 01 Dec 2002 - 
- Vol. 41, Iss: 4, pp 456-468
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TLDR
The authors assesses whether strategic issues management activities contribute anything worthwhile to corporate performance by reporting two studies on the issues management strategies of Dutch food firms during the recent introduction of genetically modified ingredients.
Abstract
This dissertation abstract assesses whether strategic issues management activities contribute anythingworthwhile to corporate performance by reporting two studies on the issues management strategies of Dutch food firms during the recent introduction of genetically modified ingredients. The first study applied grounded theory methods to assess which issues management activities were used most prominently by industry incumbents. The results indicated that in the present setting, companies most significantly relied on stakeholder integration techniques and capability development. The second study used survey data to link these activities to a broad array of organizational outcome variables. The data showed that the adoption of issues management activities positively influenced firm competitiveness as well as the relative standing of firms among their peers.

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Trending Questions (1)
How does strategic Management practices effect the performance of Franchise and Corporate in Fast Food?

The provided information does not mention anything about the effect of strategic management practices on the performance of franchises and corporations in the fast food industry.