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Strategic maneuvering and mass-market dynamics : the triumph of VHS over Beta

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TLDR
In this article, the authors deal with the diffusion and standardization rivalry between two similar but incompatible formats for home videocassette recorders (VCRs): Betamax, introduced in 1975 by the Sony Corporation, and the VHS (Video Home System), introduced in 1976 by the Victor Company of Japan (Japan Victor or JVC).
Abstract
This article deals with the diffusion and standardization rivalry between two similar but incompatible formats for home videocassette recorders (VCRs): the Betamax, introduced in 1975 by the Sony Corporation, and the VHS (Video Home System), introduced in 1976 by the Victor Company of Japan (Japan Victor or JVC). Despite being first to the home market, the Beta format fell behind the VHS in market share during 1978 and declined thereafter. By the end of the 1980s, Sony and its partners had ceased producing Beta models. This study analyzes the history of this rivalry and examines its context—a mass consumer market with a dynamic standardization process subject to “bandwagon” effects that took years to unfold and that were largely shaped by the strategic maneuvering of the VHS producers.

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Exploitation, Exploration, and Process Management: The Productivity Dilemma Revisited

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Value Creation in Innovation Ecosystems: How the Structure of Technological Interdependence Affects Firm Performance in New Technology Generations

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Value creation in innovation ecosystems: how the structure of technological interdependence affects firm performance in new technology generations

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References
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Competitive advantage: creating and sustaining superior performance

M.E. Ponter
TL;DR: Porter's concept of the value chain disaggregates a company into "activities", or the discrete functions or processes that represent the elemental building blocks of competitive advantage as discussed by the authors, has become an essential part of international business thinking, taking strategy from broad vision to an internally consistent configuration of activities.
Book

Competitive Advantage: Creating and Sustaining Superior Performance

TL;DR: Porter's concept of the value chain disaggregates a company into "activities", or the discrete functions or processes that represent the elemental building blocks of competitive advantage as mentioned in this paper, has become an essential part of international business thinking, taking strategy from broad vision to an internally consistent configuration of activities.
Book

Scale and Scope: The Dynamics of Industrial Capitalism

TL;DR: In this paper, the authors introduce scale and scope, scale, scope, and organizational capabilities of the modern industrial enterprise, and the United States: Competitive Managerial Capitalism. But they do not discuss the role of scale in the success of the industrial enterprise.
Journal ArticleDOI

First‐mover advantages

TL;DR: Theoretical and empirical literature on mechanisms that confer advantages and disadvantages on first-mover firms are surveyed and recommendations are given for future research.
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