Journal ArticleDOI
Symbolic resources and marketing strategies in Ontario higher education: a comparative analysis
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This paper conducted a comparative analysis of promotional materials produced by public universities and community colleges in Ontario, Canada and found that these two groups draw on unique strategies to communicate their quality to external constituents.Abstract:
Existing research on marketing within PSE tends to focus on homogeneous groups of high-status organisations. This study ameliorates this gap in the literature, conducting a comparative analysis of promotional materials produced by public universities and community colleges in Ontario, Canada. We find that these two groups draw on unique strategies to communicate their quality to external constituents. Public universities emphasise faculty and institutional-level accomplishments, such as research grants and rankings. Meanwhile, community colleges, lacking access to these symbolic resources, employ corporate-like strategies, such as taglines and non-traditional logos.read more
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Paying for the Party: How College Maintains Inequality
TL;DR: Armstrong et al. as discussed by the authors conducted a longitudinal, ethnographic case study at a flagship public university in the midwest United States, where they observed and interacted with the female residents of one floor of a reputed "party dorm" at "Midwest University" (mu).
Journal ArticleDOI
Halal culinary and tourism marketing strategies on government websites: a preliminary analysis.
TL;DR: In this article, the use of the internet to promote Halal cuisines and culinary tourism is compared and contrasted through content analysis method of investigation of the national tourism bureaus of China, South Korea, Japan and Thailand on their official websites.
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Remaking college: The changing ecology of higher education
TL;DR: The United States built the largest and most productive higher education system in world history between 1945 and 1990 and over the last two decades, dramatic budget cuts to public academic services and skyrocketing tuition have made college completion more difficult for many.
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Alternative pathways to legitimacy: promotional practices in the Ontario for-profit college sector
TL;DR: The authors examined how for-profit career colleges in Ontario, Canada market themselves to prospective students using a mixed-methods approach to review the content of 489 online promotional profiles representing 375 unique for-profits colleges.
References
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Journal ArticleDOI
Institutionalized Organizations: Formal Structure as Myth and Ceremony
John W. Meyer,Brian Rowan +1 more
TL;DR: Many formal organizational structures arise as reflections of rationalized institutional rules as discussed by the authors, and the elaboration of such rules in modern states and societies accounts in part for the expansion and i...
Journal ArticleDOI
Mixing Qualitative and Quantitative Methods: Triangulation in Action @
TL;DR: There is a distinct tradition in the literature on social science research methods that advocates the use of multiple methods as mentioned in this paper, which is usually described as one of convergent methodology, multimethod/multitrait (Campbell and Fiske, 1959), convergent validation or, what has been called "triangulation".
Book
Academic Capitalism: Politics, Policies, and the Entrepreneurial University
Sheila Slaughter,Larry L. Leslie +1 more
TL;DR: Slaughter and Leslie as discussed by the authors examine the current state of academic careers and institutions, with a particular focus on public research universities in the United States, Canada, the United Kingdom, and Australia.
Book
Academic Capitalism and the New Economy: Markets, State, and Higher Education
Sheila Slaughter,Gary Rhoades +1 more
TL;DR: In this paper, higher education scholars Sheila Slaughter and Gary Rhoades detail the aggressive engagement of U.S. higher education institutions in the knowledge-based economy and analyze the efforts of colleges and universities to develop, market, and sell research products, educational services, and consumer goods in the private marketplace.
Posted Content
Cultural Entrepreneurship: Stories, Legitimacy and the Acquisition of Resources
TL;DR: The authors define cultural entrepreneurship as the process of storytelling that mediates between extant stocks of entrepreneurial resources and subsequent capital acquisition and wealth creation, and propose a framework that focuses on how entrepreneurial stories facilitate the crafting of a new venture identity that serves as a touchstone upon which legitimacy may be conferred by investors, competitors, and consumers.