Patent
Systems and methods for multi-channel offer redemption
John Hamilton Macilwaine,Patrick Stan,Kirsten E. Garen,Mark Carlson,George William Coombes,Surendra Keshan,Russell P. Zink +6 more
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TLDR
In this article, a system includes a transaction handler, a data warehouse to store transaction data recording transactions processed at the transaction handler and to store account data identifying an account of the user, and a portal to receive a user selection of a first portion of an advertisement and, in response, to present a user interface.Abstract:
In one aspect, a system includes a transaction handler, a data warehouse to store transaction data recording transactions processed at the transaction handler and to store account data identifying an account of the user, and a portal to receive a user selection of a first portion of an advertisement and, in response, to present a user interface. The advertisement provides an offer and includes a second portion which when selected directs the user to a website of an advertiser. The data warehouse is to store data associating the offer with the account data of the user in response to a request made in the user interface. The system is to monitor transactions processed at the transaction handler to identify a purchase paid via the account and eligible for the redemption of the offer. The transaction handler is to provide statement credits to the user, if the payment transaction is identified.read more
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Patent
Systems and methods to match identifiers
Edward W. Fordyce,Leigh Amaro,Michelle Eng Winters,Nurtekin Savas,Charles Raymond Byce,Ryan Hagey +5 more
TL;DR: In this article, a system is proposed to identify a second account identifier of a user from the second user identifier based on the mapping data between the first user identifiers and the first account identifiers to facilitate targeted advertising using the profile of the user and/or to provide information about certain transactions of the users related to a previously presented advertisement.
Patent
Systems and methods to identify payment accounts having business spending activities
TL;DR: In this paper, a data warehouse is configured to store transaction data of accounts issued by a plurality of issuers, and at least one processor is configurable to calculate values of a first plurality of variables for each of the accounts.
Patent
System and method for offering and fulfilling situation-based, location specific rewards and offers to mobile-oriented consumers
TL;DR: In this paper, a system, method and non-transitory computer-readable storage medium are disclosed for advertising, and a system configured to practice the method receives user situation information.
Patent
Systems and methods to deliver targeted advertisements to audience
Edward W. Fordyce,Michelle Eng Winters,Kevin P. Siegel,Leigh Amaro,Charles Raymond Byce,Nurtekin Savas +5 more
TL;DR: In this paper, a system includes a transaction handler to process transactions, a data warehouse to store transaction data recording the transactions processed at the transaction handler, a profile generator to generate a profile of a user based on transaction data, an advertisement selector to identify an advertisement based on the profile of the user, and a portal coupled to the transaction handlers to provide the advertisement for presentation to the user in connection with information about the transaction.
Patent
Systems and methods to combine transaction terminal location data and social networking check-in
Leigh Amaro,Parag Ladhawala +1 more
TL;DR: In this article, a system and method configured to provide enhanced services based on check-in information obtained in a social network system and transaction location information observed in a payment processing system is presented.
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Journal ArticleDOI
Cluster Analysis in Marketing Research: Review and Suggestions for Application:
Girish Punj,David W. Stewart +1 more
TL;DR: In this article, alternative methods of cluster analysis are presented and evaluated in terms of recent empirical work on their performance in marketing problems, and they are compared to the traditional methods of clustering.
Patent
Method and system for selective incentive point-of-sale marketing in response to customer shopping histories
TL;DR: In this paper, a system and method for customer promotion is described, in which a terminal enters a customer's identification code, along with customer transaction data, at the point-of-sale.
Patent
Dynamic customer profile management
TL;DR: In this article, the present invention is provided for utilizing various types of user indicia such as search requests, products purchased, products looked at but not purchased, product purchased and returned, reasons for returning products, customers stated profile including income level, education level, stated profession, etc.
Patent
Methods and apparatus for intelligent selection of goods and services in telephonic and electronic commerce
TL;DR: In this paper, the authors present a real-time telemarketing system for the intelligent selection and proffer of products, services or information to a user or customer via electronic communication, such as through a telephone, videophone or other computer link.
Patent
Identifying and employing social network relationships
Cameron Marlow,Marc Davis,Neal Sample,Michael Curtis,Ryan Kennedy,Yathin Krishnappa,Luke Wroblewski,Marco Boerries,Joe Hayashi +8 more
TL;DR: In this paper, methods and apparatus are described for detecting social relationships across multiple networks and/or communication channels, which can then be used in a wide variety of ways to support and enhance a broad range of user services.