Journal ArticleDOI
The Dynamics of Audience Fragmentation: Public Attention in an Age of Digital Media
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This work offers a theoretical framework for understanding fragmentation and advocates for more audience-centric studies, operationalized by applying network analysis metrics to Nielsen data on television and Internet use.Abstract:
Audience fragmentation is often taken as evidence of social polarization. Yet the tools we use to study fragmentation provide limited information about how people allocate their attention across digital media. We offer a theoretical framework for understanding fragmentation and advocate for more audience-centric studies. This approach is operationalized by applying network analysis metrics to Nielsen data on television and Internet use. We find extremely high levels of audience duplication across 236 media outlets, suggesting overlapping patterns of public attention rather than isolated groups of audience loyalists.read more
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Journal ArticleDOI
The Long Tail: Why the Future of Business is Selling Less of More
TL;DR: The central premise of the book is that the combination of the Pareto or Zipf distribution that is characteristic of Web traffic and the direct access to consumers via Web technology has opened up new business opportunities in the ''long tail''.
Journal ArticleDOI
The echo chamber is overstated: the moderating effect of political interest and diverse media
Elizabeth Dubois,Grant Blank +1 more
TL;DR: In a high-choice media environment, there are fears that individuals will select media and content that reinforce their existing beliefs and lead to segregation based on interest and/or partisanshi as discussed by the authors.
Journal ArticleDOI
Political communication in a high-choice media environment: a challenge for democracy?
Peter Van Aelst,Jesper Strömbäck,Toril Aalberg,Frank Esser,Claes H. de Vreese,Jörg Matthes,David Nicolas Hopmann,Susana Salgado,Nicolas Hubé,Agnieszka Stępińska,Stylianos Papathanassopoulos,Rosa Berganza,Guido Legnante,Carsten Reinemann,Tamir Sheafer,James Stanyer +15 more
TL;DR: In this article, the authors review research on key changes and trends in political information environments and assess their democratic implications, focusing on advanced postindustrial democracies and six concerns that are all closely linked to the dissemination and acquisition of political knowledge: (1) declining supply of political information, (2) declining quality of news, (3) increasing media concentration and declining diversity of news.
Journal ArticleDOI
Curated Flows: A Framework for Mapping Media Exposure in the Digital Age
Kjerstin Thorson,Chris Wells +1 more
TL;DR: This work argues that from the perspective of an individual's personal communication network, comparable processes of “curation” are undertaken by a variety of actors—not only conventional newsmakers but also individual media users, social contacts, advertisers, and computer algorithms.
Journal Article
Audience Evolution: New Technologies and the Transformation of Media Audiences
TL;DR: Audience Evolution: New Technologies and the Transformation of Media Audiences as discussed by the authors is a good combination of a critical approach to audience measurement as well as a thorough review of the development of audience information systems.
References
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Journal ArticleDOI
Locating the 17th Book of Giddens@@@The Constitution of Society: Outline of the Theory of Structuration.
Alan Sica,Anthony Giddens +1 more
TL;DR: Giddens as mentioned in this paper has been in the forefront of developments in social theory for the past decade and outlines the distinctive position he has evolved during that period and offers a full statement of a major new perspective in social thought, a synthesis and elaboration of ideas touched on in previous works but described here for the first time in an integrated and comprehensive form.
Journal ArticleDOI
Centrality in social networks conceptual clarification
TL;DR: In this article, three distinct intuitive notions of centrality are uncovered and existing measures are refined to embody these conceptions, and the implications of these measures for the experimental study of small groups are examined.
Book
The Constitution of Society. Outline of the Theory of Structuration
TL;DR: Giddens as discussed by the authors has been in the forefront of developments in social theory for the past decade and outlines the distinctive position he has evolved during that period and offers a full statement of a major new perspective in social thought, a synthesis and elaboration of ideas touched on in previous works but described here for the first time in an integrated and comprehensive form.
Book
Convergence Culture: Where Old and New Media Collide
TL;DR: Worship at the Altar of Convergence: A Paradigm for Understanding Media Change as discussed by the authors is a new paradigm for understanding media change, and it can be used to understand media change.
Journal ArticleDOI
The Wealth of Networks: How Social Production Transforms Markets and Freedom
TL;DR: In this comprehensive social theory of the Internet and the networked information economy, Benkler describes how patterns of information, knowledge, and cultural production are changing--and shows that the way information and knowledge are made available can either limit or enlarge the ways people can create and express themselves.