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The evolution of the rhetorical genre of apologia

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TLDR
The authors traces the evolution of the enduring rhetorical genre of apologia from the Greek period to the present and argues that apologia has undergone significant changes in form because its function has changed throughout history.
Abstract
This essay traces the evolution of the enduring rhetorical genre of apologia from the Greek period to the present. I argue that apologia has undergone significant changes in form because its function has changed throughout history. Specifically, shifts in function produce five “subgenres” of apologia: self‐exoneration, self‐absolution, self‐sacrifice, self‐service, and self‐deception. The implications for the continued viability of apologia in current times, as well as the critical generic approach grounding the analysis, are examined.

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Citations
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Journal ArticleDOI

Communication, Organization, and Crisis

TL;DR: There is a large body of literature dealing with crisis, including various developmental approaches used to describe crisis, decision making, public relations, rhetorical approaches, organizational legitimacy, and methodologies for crisis communication research.
Book

Crisis Management By Apology: Corporate Response to Allegations of Wrongdoing

TL;DR: In this article, Borden et al. discuss corporate apologia, social drama, and public ritual, and conclude that corporate apologies, ideology, and ethical Responses to Criticism are related.
Journal ArticleDOI

Apologies and Public Relations Crises at Chrysler, Toshiba, and Volvo.

TL;DR: The authors analyzes the corporate apologetic discourses of three paradigmatic cases and examines the use of persuasive descriptions and strategic dissociations preferred by these corporate apologists, and concludes that a terminological approach is useful to studying public relations crises.
Journal Article

Questions for genre theory from the blogosphere

TL;DR: This article explored the relationship between the centrifugal forces of change and the centripetal tendencies of recurrence and typification in personal blogs and concluded that genre and medium must be distinguished and that the aesthetic satisfactions of genre help account for recurrence in an environment of change.
Journal ArticleDOI

The rhetoric of atonement

TL;DR: The authors outline the defining characteristics of the rhetoric of atonement and argue that it as an identifiable sub-genre of apologia, and use an analysis of several instances in which President Clinton relied upon atonement to illustrate the power and function of the subgenre.
References
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Journal ArticleDOI

Genre as social action

TL;DR: In this paper, a conception of genre based on conventionalized social motives which are found in recurrent situation-types is proposed, and the thesis is that genre must be conceived in terms of rhetorical action rather than substance or form.
Book

The image : a guide to pseudo-events in America

TL;DR: Boorstin's Prophetic vision of an America Inundated By Its Own Illusions has become an Essential Resource For Any Reader Who Wants To Distinguish The Manifold Deceptions Of Our Culture From Its Few Enduring Truths as mentioned in this paper.
Journal Article

The Rhetorical Situation

TL;DR: The rhetorical situation is the context in which speakers or writers create rhetorical discourse as mentioned in this paper, which is not a standard term in the vocabulary of rhetorical theory, and therefore it is difficult to define it.
Book

Anatomy of Criticism

Northrop Frye
Journal ArticleDOI

Text, context, and the fragmentation of contemporary culture

TL;DR: In this article, the authors discuss text, context, and the fragmentation of contemporary culture in the context of Rhetorical criticism, and present a survey of the literature in this area.
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