The Grammar of Graphics

TLDR: The book describes clearly and intuitively the differences between exploratory and confirmatory factor analysis, and discusses how to construct, validate, and assess the goodness of fit of a measurement model in SEM by confirmatory factors analysis.

Abstract: Examples are discussed to show the differences among discriminant analysis, logistic regression, and multiple regression. Chapter 6, “Multivariate Analysis of Variance,” presents advantages of multivariate analysis of variance (MANOVA) over univariate analysis of variance (ANOVA), discusses assumptions of MANOVA, and assesses validations of MANOVA assumptions and model estimation. The authors also discuss post hoc tests of MANOVA and multivariate analysis of covariance. Chapter 7, “Conjoint Analysis,” explains what conjoint analysis does and how it is different from other multivariate techniques. Guidelines of selecting attributes, models, and methods of data collection are presented. Chapter 8, “Cluster Analysis,” studies objectives, roles, and limitations of cluster analysis. Two basic concepts: similarity and distance are discussed. The authors also discuss details of five most popular hierarchical algorithms (singlelinkage, complete-linkage, average-linkage, centroid method, Ward’s method) and three nonhierarchical algorithms (the sequential threshold method, the parallel threshold method, and the optimizing procedure). Profiles of clusters and guidelines for cluster validation are studied as well. Chapter 9, “Multidimensional Scaling and Correspondence Analysis,” introduces two interdependence techniques to display the relationships in the data. The book describes clearly and intuitively the differences between the two techniques and how these two techniques are performed. Chapters 10–12 cover topics in SEM. Chapter 10, “Structural Equation Modeling: An Introduction,” introduces SEM and related concepts such as exogenous, endogenous constructs, and so on, points out the differences between SEM and other multivariate techniques, overviews the decision process of SEM. Chapter 11, “Confirmatory Factor Analysis,” explains the differences between exploratory and confirmatory factor analysis, discusses how to construct, validate, and assess the goodness of fit of a measurement model in SEM by confirmatory factor analysis. Chapter 12, “Testing a Structural Model,” presents some methods of SEM in examining the relationships between latent constructs. The book is an excellent book for people in management and marketing. For the Technometrics audience, this book does not have much flavor of physical, chemical, and engineering sciences. For example, partial least squares, a very popular method in Chemometrics, is discussed but not as detailed as other techniques in the book. Furthermore, due to the amount of materials covered in the book, it might be inappropriate for someone who is new to multivariate analysis.