Journal ArticleDOI
The product life cycle: analysis and applications issues
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This overview is designed to put these articles into a broader perspective by analyzing the major issues of identification, forecasting, and strategy formulation encountered in any meaningful application of the product life cycle.Abstract:
Each of the articles in this special section makes a distinctive contribution to the long-standing controversy over the managerial value of the product life cycle concept. This overview is designed...read more
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A Propositional Inventory for New Diffusion Research
TL;DR: The diffusion theory literature offers a fairly well-developed conceptual framework for the study of communications as discussed by the authors, which applies to the flow of information, ideas, and products; its uniqueness is its focus on interpersonal communication transfer.
Journal ArticleDOI
Traditions of sustainability in tourism studies
TL;DR: In this paper, the authors analyze how these limits are approached and evaluated in discussions on a local scale and recognize that behind the different understandings of them lie distinct traditions that are different in their focuses.
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The effects of consumer knowledge on message processing of electronic word-of-mouth via online consumer reviews
Dohyung Park,Sara Kim +1 more
TL;DR: The results show that the effect of cognitive fit (the type of reviews) on purchase intention is stronger for experts than for novices while the effect
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A Cross-National Comparative Study of New Product Development Processes: Japan and the United States:
X. Michael Song,Mark E. Parry +1 more
TL;DR: In this paper, the authors identify strategic, tactical, and environmental factors that influence the commercial success of new products, and test the result of these factors on real-world data.
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Sources of Market Pioneer Advantages in Consumer Goods Industries
TL;DR: In a broad cross section of consumer goods businesses, market pioneers generally have substantially higher market shares than late entrants as discussed by the authors, and there is an empirical association between order of entry and market share.
References
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Journal ArticleDOI
The learning curve: historical review and comprehensive survey
TL;DR: The use of the learning curve has been receiving increasing attention in recent years as discussed by the authors, and much of this increase has been due to learning curve applications other than in the traditional learning curve areas.
Journal ArticleDOI
Toward a Contingency Theory of Business Strategy
TL;DR: In the past two decades the concept of organizational strategy has emerged as one of the cornerstones of both management theory and practice as mentioned in this paper, and many papers, articles, and books have explored this concept and its myriad characteristics and nuances.
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Dynamic Price Models for New-Product Planning
Bruce Robinson,Chet Lakhani +1 more
TL;DR: In this paper, the authors show that classic marginal pricing is far from optimum for a rapidly evolving business, and more appropriate dynamic models can be formulated if one has some feeling for the dominant evolutionary forces in the business environment; and, planning based on the dynamic model can lead to a significant improvement in the long run profit performance.