Journal ArticleDOI
The status and future of audience duplication research: An assessment of ratings‐based theories of audience behavior
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The authors evaluated the utility of a specific set of ratings-based audience theories developed over the past 25 years, and critiques their future relevance in an increasingly dynamic, complex media environment and presented an integrated model of audience duplication as a way to assess the ability of current structural theories to explain audience behavior in the future.Abstract:
Audience duplication is recognized as a major component of program choice models and a fundamental aspect in understanding television viewing patterns This study evaluates the utility of a specific set of ratings‐based audience theories developed over the past 25 years, and critiques their future relevance in an increasingly dynamic, complex media environment An integrated model of audience duplication is presented as a way to assess the ability of current structural theories to explain audience behavior in the future Recommendations are given for the direction of this researchread more
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Uses and Gratifications Theory in the 21st Century
TL;DR: This paper argued that the emergence of computer-mediated communication has revived the significance of uses and gratifications, and any attempt to speculate on the future direction of mass communication theory must seriously include the uses-and-grasps approach.
Journal ArticleDOI
Media consumption across platforms: Identifying user-defined repertoires
TL;DR: Factor analysis is used to identify user-defined repertoires from data obtained by following 495 users throughout an entire day, indicating the presence of four repertoires that are powerfully tied to the rhythms of people’s daily lives.
Journal ArticleDOI
Predicting Audience Exposure to Television in Today's Media Environment: An Empirical Integration of Active-Audience and Structural Theories
Roger Cooper,Tang Tang +1 more
TL;DR: The authors found that seven statistically significant factors (ritualistic motivations, use of the Internet, audience availability, cost of multi-channel service, age, instrumental motivations, and gender) combined to explain 30.3% of the variance in audience exposure to television.
Journal ArticleDOI
Reconceptualizing the role of habit: A new model of television audience activity
TL;DR: The authors explored the role played by habit in shaping audience behavior through an analysis of Nielsen audience data and found that habit plays a significant role in viewing behavior, despite structural and programmatic differences in those time periods.
Journal ArticleDOI
A repertoire approach to cross-platform media use behavior:
TL;DR: This study finds significant differences in user background characteristics, total news media use, political interest, and political knowledge among representative users of each media repertoire.
References
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Journal ArticleDOI
Program Patterns and Preferences, and the Workability of Competition in Radio Broadcasting
TL;DR: In this article, the authors present a model for the appraisal of workability in the one-and over-time setting, and discuss the relevance of the model to the market structure of the industry.
Book
Media gratifications research : current perspectives
TL;DR: This chapter discusses Gratifications Research and Media Theory in the 21st Century with a focus on the development of models and theories for future generations of journalists and researchers.
Book
Perspectives on Media Effects
Jennings Bryant,Dolf Zillmann +1 more
TL;DR: The social, cultural, and psychological impacts of mass media communication are explored in this volume by top media effects researchers as mentioned in this paper, who review traditional topics (agenda setting, violence, aggression), and offer new insights into questions largely left untapped.
Journal ArticleDOI
A theory of television program choice
TL;DR: This paper integrated disparate theoretical perspectives into a single model that is consistent with empirically documented patterns of choice and found that choice is determined by scheduling and content factors, drawing into question the explanatory power of current theories.