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Journal ArticleDOI

Understanding Academic E-books Through the Diffusion of Innovations Theory as a Basis for Developing Effective Marketing and Educational Strategies

Melissa Raynard
- 01 Jan 2017 - 
- Vol. 43, Iss: 1, pp 82-86
TLDR
Analyzing the results in this area of research will give libraries a better understanding of who is using academic e-books, why academice-books are being used, and how to influence the behaviour of the academic libraries' patrons to increase their use of academic E-books.
About
This article is published in The Journal of Academic Librarianship.The article was published on 2017-01-01. It has received 41 citations till now. The article focuses on the topics: Diffusion of innovations.

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Citations
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Can cryptocurrency, mobile phones, and internet herald sustainable financial sector development in emerging markets?

TL;DR: In this article, the authors investigated the relationship between cryptocurrency, internet, mobile phones, financial inclusion, and financial sector development in China, India, Nigeria, and South Africa for the purpose of financial inclusion.
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Students’ acceptance of E-books: An application of UTAUT

TL;DR: Surprisingly, perceived ease of use did not have a positive impact on any factor as anticipated in the hypotheses, which suggests that because of the analytical knowledge required in accounting, accounting students found e-books impractical when solving problems or completing assignments.
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Higher education student pathways to ebook usage and engagement, and understanding: Highways and cul de sacs:

TL;DR: A small-scale online survey undertaken at Northumbria and Durham Universities investigated students’ ebook use, examining aspects of learning ebooks support, searching strategies, devices used for ebook access, and reading and use strategies.
Journal ArticleDOI

Diffusing education technology: A model for language teacher professional development in CALL

TL;DR: In this paper, a model for professional development in computer-assisted language learning (CALL) is presented, which consists of two stages that teacher educators can consider when developing and providing CALL professional development for teachers Each stage was designed to address key issues in the literature.
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Perceptions toward Artificial Intelligence among Academic Library Employees and Alignment with the Diffusion of Innovations’ Adopter Categories

TL;DR: In this paper, the authors investigate the emergence of public perceptions toward the innovation and the relationship this holds with the adoption of emerging technologies, as envisioned in Roger's Diffusion of Innovations model.
References
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Book

Consumer Behavior: Building Marketing Strategy

TL;DR: In this paper, the authors present a survey of consumer behavior in the United States, focusing on the cross-cultural variations in consumer behavior and the influence of external and internal influences on consumer behavior.
Journal ArticleDOI

E-books or textbooks: Students prefer textbooks

TL;DR: Despite the ability to easily access supplemental content through e-books via hyperlinks and other features, students were more likely to use special features in print books than in e- Books, and participants who had previously used an e-book still preferred print texts for learning.
Journal ArticleDOI

What do faculty and students really think about e‐books?

TL;DR: The survey findings point to various ways in which user uptake and acceptance of e-books may be encouraged, and partly fills the gap in the literature on e- books which has mainly focused on usage and not the users.
Journal ArticleDOI

Not on the Same Page: Undergraduates' Information Retrieval in Electronic and Print Books.

TL;DR: Selinda Adelle Berg, Clinical Medicine Librarian, University of Windsor, Windsor, Ontario, Canada, sberg@uwindsor.ca; Kristin Hoffmann, Head, Research & Instructional Services, The University of Western Ontario, London, Ont., Canada, khoffma8@uwo.ca and Diane Dawson, Natural Sciences Liaison Librarian at the University of Saskatchewan, Saskatoon, Saskatchewan, Canada.
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But I Want a Real Book : An Investigation of Undergraduates' Usage and Attitudes toward Electronic Books

TL;DR: This paper conducted a survey using a paper-based questionnaire and administered it to several randomly chosen undergraduate courses to investigate the college's undergraduates' usage and attitudes toward electronic books, finding that students have mixed feelings about using e-books; students will use e-Books but prefer using traditional print books.
Trending Questions (1)
How can marketers use the diffusion of innovations theory to develop effective marketing campaigns?

Marketers can use the Diffusion of Innovations Theory to understand who is using a product, why it is being used, and how to influence behavior to increase usage.