What happened to the transnational? The emergence of the neo-global corporation
TLDR
In this paper, a qualitative study of Unilever, an exemplary case of a transnational, found that in the period 2000-2012 the company evolved into a very different organizational form with a distinct set of characteristics.Abstract:
Bartlett and Ghoshal’s transnational ‘solution’ for managing the MNC remains popular among scholars and practitioners alike. However, our in-depth qualitative study of Unilever, an exemplary case of a transnational, found that in the period 2000–2012 the company evolved into a very different organizational form with a distinct set of characteristics. We call this the neo-global corporation. In explaining how and why this transformation occurred, we turn to organizational evolutionary theory, and use our case to generate a multi-cycle process model of MNC evolution. Given the dynamism of the MNC and its environments, we anticipate that the neo-global will also eventually transform, and call for more organization-level case studies of MNCs in future international business research.read more
Citations
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The structural reshaping of globalization: Implications for strategic sectors, profiting from innovation, and the multinational enterprise
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Managing the MNE subsidiary: Advancing a multi-level and dynamic research agenda
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Strategy as Vector and the Inertia of Co-evolutionary Lock-in
TL;DR: In this article, a comparative longitudinal study of Andy Grove's tenure as Intel Corporation's CEO (1987-1998) documents how he moved Intel's strategy-making process from an internal ecology model to the classical rational actor model.
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A Contemporary Issue of Micro-Foundation of CSR, Employee Pro-Environmental Behavior, and Environmental Performance toward Energy Saving, Carbon Emission Reduction, and Recycling.
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TL;DR: Wang et al. as discussed by the authors examined the impact of the micro-foundation of CSR on SMEs' environmental performance with mediating effect of employees' pro-environmental behavior, and they used the structural equation modeling technique using AMOS software for data analysis.
References
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Journal ArticleDOI
Organizing and the Process of Sensemaking
TL;DR: The position that the concept of sensemaking fills important gaps in organizational theory is taken, by pinpointing central features of sense making that have been assumed but not made explicit, some of which have changed in significance over time, and some ofWhich have been missing all along or have gone awry.
Book
Managing Across Borders: The Transnational Solution
TL;DR: Bartlett and Ghoshal as mentioned in this paper argue that success in global strategy is as much a function of the ability to organize and manage as it is the ability of creating a sound strategy.
Journal ArticleDOI
Longitudinal Field Research on Change: Theory and Practice
TL;DR: In this paper, the author reveals the author's theory of method for conducting longitudinal field research on change and discusses a range of practical problems in carrying out time-series research in organisational settings.