Journal ArticleDOI
Wise up to Teens: : Insights into Marketing and Advertising to Teenagers
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This article is published in Journal of Consumer Marketing.The article was published on 1998-02-01. It has received 24 citations till now.read more
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Journal ArticleDOI
Individual and environmental influences on adolescent eating behaviors.
TL;DR: A conceptual model based on social cognitive theory and an ecological perspective for understanding factors that influence adolescent eating behaviors and food choices is presented.
Journal ArticleDOI
Sports Celebrity Influence on the Behavioral Intentions of Generation Y
TL;DR: In this paper, the authors examined the effect of athlete role models on teenagers' purchase intentions and behaviors and discussed the implications and future research directions for advertising and sports marketing researchers with 218 adolescents.
Journal ArticleDOI
Do role models influence teenagers’ purchase intentions and behavior?
Craig A. Martin,Alan J. Bush +1 more
TL;DR: In this article, the authors introduce the concepts of direct (fathers and mothers) and vicarious (favorite entertainers and favorite athletes) role models into the consumer behavior literature to understand the socialization patterns of young adult consumers.
Journal ArticleDOI
The mass media and American adolescents' health
TL;DR: This work summarizes what is known about the media's effects on four adolescent health issues that have been studied most comprehensively: violence and aggression; sex; obesity, nutrition, and eating disorders; and alcohol and tobacco use.
Journal ArticleDOI
Adolescents sexual media diets.
TL;DR: The Media Practice Model suggests that adolescents select and react to sexual media diets that speak to an emerging sense of themselves as sexual human beings.
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Do role models influence teenagers’ purchase intentions and behavior?
Craig A. Martin,Alan J. Bush +1 more