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戦略的デザインマネジメント : デザインによるブランド価値創造とイノベーション = Design management using design to build brand value and corporate innovation
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In this article, the authors proposed a method to solve the problem of Japanese-to-English translation: "Ishii et al.の領域 第１章 デザインの��-垟"Abstract:
第１章 デザインの領域 第２章 デザインの歴史：パイオニアの肖像 第３章 デザインとビジネスのパフォーマンス 第４章 デザインマネジメント 第５章 デザインとマーケティング：デザインによる差異化 第６章 デザインとイノベーション：デザインによるコーディネーション 第７章 デザインと戦略：デザインによる変革read more
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Conference proceedings of the Design Management Academy: Research perspectives on creative intersections
TL;DR: The Northumbria Research Link (NRL) as mentioned in this paper allows users to access the University of Northumberria's research output, including full text, full bibliographic details, and hyperlinks to the original metadata page.
Journal ArticleDOI
Design Orientation: A Grounded Theory Analysis of Design Thinking and Action
TL;DR: The notion of design thinking or "design as a state-of-mind" implies that true innovation is a companywide phenomenon and cannot be left to single individuals as a marginalized function within a company.
Dissertation
Evaluating the effectiveness of design support for small and medium sized enterprises in Scotland
TL;DR: In this paper, the authors focused on the problem of finding better ways to assist small and medium-sized enterprises with design for economic growth by evaluating the effectiveness of design support for SMEs.
Dissertation
Prototyping in Business Model Innovation: Exploring the Role of Design Thinking in Business Model Development
TL;DR: In this article, a theoretical framework for business model prototyping is proposed, one in which design thinking is applied as a means of facilitating business model innovation (BMI), and a first theoretical foundation for the subject is provided.
Dissertation
Managing design in Chinese manufacturing industry
TL;DR: In this article, the authors present a collection of publications and Conferences on the same topic: https://www.pnac.org/content/content.cfm/topic.
References
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Journal ArticleDOI
Holistic Package Design and Consumer Brand Impressions
Ulrich R. Orth,Keven Malkewitz +1 more
TL;DR: Empirically based guidelines are developed to assist managers in selecting or modifying package designs for achieving desired consumer responses and discuss the potential trade-offs among the impressions created by holistic design types.
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Uncovering Design Attitude: Inside the Culture of Designers
TL;DR: In this paper, the authors investigate the nature of design attitude, as displayed by professional designers, using interviews with senior designers and managers from four internationally recognized, design-led organizations (IDEO, Nissan Design, Philips Design and Wolff Olins) to characterize the likely shape of a work-based attitude promoted by designers themselves.
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Product Design: a Review and Research Agenda for Management Studies
Davide Ravasi,Ileana Stigliani +1 more
Abstract: This paper reviews research on product design in the broad domain of business studies. It highlights established and emerging perspectives and lines of inquiry, and organizes them around three core areas, corresponding to different stages of the design process (design activities, design choices, design results). Avenues for further research at the intersection of these bodies of research are identified and discussed, and the authors argue that management scholars possess conceptual and methodological tools suited to enriching research on design and effectively pursuing lines of investigation only partially addressed by other communities, such as the construction and deployment of design capabilities, or the organizational and institutional context of design activities.
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From design driven innovation to meaning strategy
TL;DR: The work seeks to point out that companies can focus on the management of meanings to “make sense” of their entire business model moulded in building blocks, and realize what the authors called meaning strategy.
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Operationalising brand heritage and cultural heritage
TL;DR: Brand heritage is a mixture of the history as well as the consistency and continuity of core values, product brands, and visual symbols as discussed by the authors, and a country's cultural heritage could be conceived as homogeneity and endurance.