How do I change my social media link on Shopify?
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Papers (7) | Insight |
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The proposed strategy serves as a guideline for small business entrepreneurs on how to strategically use social media for marketing. | |
01 Jan 2017 7 Citations | This research provides valuable insights on the role of social media in social entrepreneurship and the social media adoption process in social enterprises. |
218 Citations | Through the establishment of this novel theoretical link, this study furthers insight into the domain of social media marketing. |
The study offers valuable theoretical insight on social media marketing actions and the deployment of social media marketing strategies in companies. | |
78 Citations | These findings have important implications for how firms can conduct social media marketing to minimize negative purchase outcomes. |
The investigation also provides hints about how to maximize the benefits from social media marketing for customer-oriented, market-driven organizations. | |
This study confirms the growing importance of perceived social media marketing activities in envisioning brand loyalty and provides insights on impact of social media on materialism and conspicuous consumption. |
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