How does the aesthetics of anthropomorphized robots influence consumer perception?5 answersThe aesthetics of anthropomorphized robots have a significant influence on consumer perception. Research shows that the anthropomorphic appearance and human-like conversational style of robots increase users' perception of social presence, trust, and satisfaction with the robots. Additionally, the competence and warmth dimensions of anthropomorphism impact consumer psychology. When the competence and warmth of service robots are congruent, consumers develop a stronger attachment to the robots, leading to increased consumer recommendation intention. However, the impact of anthropomorphism on consumer perception is also influenced by individual factors such as consumer mindset. Competitive mindset consumers respond less favorably to anthropomorphic robots, while collaborative mindset consumers respond more favorably. Furthermore, the degree of anthropomorphism and the grammatical gender used to describe robots can influence the perceived gender of the robots, with higher anthropomorphism leading to a more male perception. Overall, the aesthetics of anthropomorphized robots play a crucial role in shaping consumer perception and attitudes.
How are robots being used to improve the customer experience in the tourism and hospitality industry?5 answersRobots are being used to improve the customer experience in the tourism and hospitality industry. The deployment of service robots in restaurants has been found to significantly enhance the restaurant's atmosphere, food quality, and service quality, which are key elements of the customer experience. Additionally, the use of service robots in five-star hotels has a positive influence on customers' intention to book a hotel room, as it improves perceived technological ease of use, customers' innovation self-efficacy, and perceived technological effectiveness. Future tourism professionals also perceive the presence of robots in the hospitality industry as a positive factor, with perceptions of novelty and performance management having a significantly positive impact on their willingness to work in a partially robotized environment. Overall, the implementation of robots in the tourism and hospitality industry has the potential to enhance various aspects of the customer experience, leading to improved service quality and increased hotel occupancy rates.
Consumer Satisfaction of robot server?5 answersConsumer satisfaction with robot servers has been studied in various contexts. One study found that trust in robot service increases perceived usefulness and perceived ease of use, leading to higher satisfaction and intention to revisit robot restaurants. Another study focused on the impact of anthropomorphism on customer satisfaction with service robots. It found that when robots are perceived as more humanlike and capable of both agency and experience, customer satisfaction is higher. Perceived experience, in particular, attenuates the negative effects of service failures on customer satisfaction. Additionally, a study proposed the use of smart robots to measure customer satisfaction in shopping centers. These robots have a digital questionnaire module and facial expressions to capture customer feedback and provide a more efficient and interactive measurement of satisfaction. Overall, these studies highlight the importance of trust, anthropomorphism, and interactive measurement methods in enhancing consumer satisfaction with robot servers.
How do customers perceive robots and how does this impact their purchasing decisions?5 answersCustomers' perception of robots has a significant impact on their purchasing decisions. The quality of robot service, including factors such as automation, personalization, efficiency, and precision, influences customer engagement and acceptance of AI service robots. Additionally, the anthropomorphism of robots, or their human-like appearance and behavior, moderates the relationship between robot service quality and customer engagement. Customers' willingness to accept the use of service robots in restaurants is influenced by a three-stage process, including primary appraisal, secondary appraisal, and the outcome stage. Gender and previous experience with service robots also have significant moderating effects on acceptance. The physical human-likeness and social cognition cues of robots, such as competence and warmth, affect customers' perceptions of value and loyalty intentions. In the future, home robots may play a role in consumer decision-making, potentially influencing the options available to their owners. Effective actions for sales robots include giving short speeches that are easy to answer, as this leads to interactive conversations and a perception of human-like interaction.
How can service robots be used to improve the customer experience in hotels?5 answersService robots can be used to improve the customer experience in hotels by enhancing consumer satisfaction and booking intention. The introduction of service robots in hotels has a positive effect on consumer satisfaction, with perceived warmth and competence mediating this effect. The deployment of service robots in five-star hotels positively influences potential hotel guests' booking intention, with perceived technological ease of use, customers' innovation self-efficacy, and perceived technological effectiveness playing a significant role. Additionally, the implementation of robotic staff in the hospitality industry can improve customer satisfaction by addressing common complaints and accommodating diverse guest preferences. The integration of technology acceptance model constructs and human aspects of humanoid service robots can also contribute to users' re-patronage intentions for service robots in hotels, with factors such as perceived usefulness, perceived ease of use, anthropomorphism, perceived intelligence, and safety influencing users' preferences.
What are the Impact of Robots on Audience Engagement and Immersion in Entertainment Experiences?5 answersRobots have been studied as mediators in live-streamed performances to enhance audience engagement and immersion. In a study comparing different mediators, including chatbot and NAO robot, no significant differences were found in the audience's experiences. However, survey responses and chat activity provided useful design considerations for future implementations. Additionally, computer-supported interactive technologies, including robots, have been used in art to explore new creative concepts and strengthen the engagement between performers and the audience. The presence of a minimal robot with eye gazing behaviors maintained a feeling of connectivity between the robot and the audience, despite some distractions. These findings suggest that robots have the potential to enhance audience engagement and connectedness in artistic performances.