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What other strategies could Mcdonald's formulate to achieve a competitive advantage? 

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Moreover, this categorization makes identification of key sources of competitive advantage explicit.
They can create, sustain and use competitive advantage through strategic management.
In adopting these approaches, the probability of achieving competitive advantage is heightened.
Organizations can formulate strategies that their implementation results in sustainable competitive advantage.
Research limitations/implications This paper offers directors/managers a deeper understanding of the factors necessary to promote competitive advantage in their firms.
Regularly applying the approach over time can also yield built-in measures for evaluating the success of previously implemented competitive advantage strategies.
McDonald's training methods augur well for the future in Russia.
The firm can then translate the strategic resources into a competitive marketing advantage, which leads in turn to superior financial performance.
This has both theoretical and practical consequences for managing toward competitive advantage and requires a new approach to management, control, and organization.
Firms can use these strategies to construct and sustain competitive advantages.
Open accessJournal ArticleDOI
Bayad Jamal Ali, Govand Anwar 
01 Jan 2021
27 Citations
Competitive strategies as a Strategic Competitiveness dimension has an important and positive impact on competitive advantage at a 5% level, according to the findings.
Since strategy is defined as the ability to gain an advantage, a cross‐sectional study of industry conditions can show the constraints on such a strategy, but is far less useful in defining how to achieve and sustain a competitive advantage.
Performance significantly and positively influences the competitive advantage.
(4, p. 2) Its unprecedented growth is due largely to its successful use of franchisee entrepreneurs to promote the McDonald's product.
Complex competitive advantage conditions contribute indirectly to high performance outcomes.
Practical implications This paper offers CEOs/managers a deeper understanding of the necessary factors needed to promote competitive advantage in their firms.

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