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Adam Rapp
Researcher at Ohio University
Publications - 91
Citations - 8385
Adam Rapp is an academic researcher from Ohio University. The author has contributed to research in topics: Customer relationship management & Sales management. The author has an hindex of 41, co-authored 86 publications receiving 6926 citations. Previous affiliations of Adam Rapp include University of Connecticut & College of Business Administration.
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To Empower or Not to Empower Your Sales Force? An Empirical Examination of the Influence of Leadership Empowerment Behavior on Customer Satisfaction and Performance
TL;DR: Results indicated that contrary to popular belief, employees with low levels of product/industry knowledge and low experience benefit the most from leadership behaviors that are empowering, whereas high-knowledge and experienced employees reap no clear benefit.
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To Empower or Not to Empower Your Sales Force? An Empirical Examination of the Influence of Leadership Empowerment Behavior on Customer Satisfaction and Performance.
TL;DR: In this paper, the authors focus on the impact of leadership empowerment behavior on customer service satisfaction and sales performance, as mediated by salespeople's self-efficacy and adaptability, and propose an interactive relationship whereby LEB will be differentially effective as a function of employees' empowerment readiness.
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Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM
Kevin J. Trainor,Adam Rapp +1 more
TL;DR: In this article, the authors examined how social media technology usage and customer-centric management systems contribute to a firm-level capability of social customer relationship management (CRM) and found that these two resources have an interactive effect on the formation of a firmlevel capability that is shown to positively relate to customer relationship performance.
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Understanding social media effects across seller, retailer, and consumer interactions
TL;DR: In this paper, the authors proposed a contagion effect of social media use across business suppliers, retailers, and consumers, and tested social media contagion effects and their ultimate impact on multiple performance measures.
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A Review of Social Media and Implications for the Sales Process
TL;DR: In this article, the role of social media in the sales force and the sales process is discussed, and four business strategies to determine who "owns" social media within an organization are discussed.