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Anna Watson
Researcher at University of Hertfordshire
Publications - 37
Citations - 1626
Anna Watson is an academic researcher from University of Hertfordshire. The author has contributed to research in topics: Entrepreneurial orientation & Small business. The author has an hindex of 19, co-authored 37 publications receiving 1441 citations. Previous affiliations of Anna Watson include Middlesex University & University of Surrey.
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Voluntary disclosure of accounting ratios in the uk
TL;DR: In this paper, the authors investigated whether the voluntary disclosure of ratios in corporate annual reports can be explained by agency and signalling theory and found some evidence of an association between ratio disclosure and company performance, size and industry.
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Retail franchising: an intellectual capital perspective
TL;DR: In this article, the authors explore the implications of franchising on the intellectual capital development and knowledge management for retail organisations, given that for retail organizations asset intangibility is a particular feature, and break new ground in engaging currently topical concepts from leading-edge debates in the management literature (IC and KM) to examine franchising in service sector businesses.
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The impact of experiential augmented reality applications on fashion purchase intention
TL;DR: In this article, the effects of augmented reality (AR) on consumers' affective and behavioral response and whether consumers' hedonic motivation for shopping moderates this relationship was investigated.
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Entrepreneurial Orientation and the Franchise System : Organisational Antecedents and Performance Outcomes
TL;DR: In this paper, a cross-sectional research design, involving a mail questionnaire survey, was employed to collect data from a sample of franchisors operating in the UK, and the hypotheses specified in the study were tested using a path model.
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Managing the Franchisor–Franchisee Relationship: A Relationship Marketing Perspective
Anna Watson,Richard Johnson +1 more
TL;DR: In this article, a case analysis suggests that the quality of the franchise relationship is impacted by a number of factors but that effective communication is critical in ensuring shared values and, therefore, a relationship characterized by trust and commitment.