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Avinash Malshe
Researcher at University of St. Thomas (Minnesota)
Publications - 39
Citations - 1518
Avinash Malshe is an academic researcher from University of St. Thomas (Minnesota). The author has contributed to research in topics: Sales management & Marketing strategy. The author has an hindex of 19, co-authored 38 publications receiving 1251 citations.
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Sales profession and professionals in the age of digitization and artificial intelligence technologies: concepts, priorities, and questions
Jagdip Singh,Karen E. Flaherty,Ravipreet S. Sohi,Dawn R. Deeter-Schmelz,Johannes Habel,Kenneth Le Meunier-FitzHugh,Avinash Malshe,Ryan Mullins,Vincent Onyemah +8 more
TL;DR: In this paper, the authors develop concepts, priorities, and questions to help guide future research and practice in the field of personal selling and sales management, and summarize their discussion by detailing specific research priorities and questions that warrant further study and development by researchers and practitioners.
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Strategic Networking among Small Businesses in Small US Communities
TL;DR: In this article, social capital and strategic network theory formed the basis for examining antecedents, impacts, and outcomes of formal networks organized for enhancing small community business success, and the results of such networks were examined.
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What makes strategy making across the sales-marketing interface more successful?
Avinash Malshe,Ravipreet S. Sohi +1 more
TL;DR: In this paper, the authors propose a process-based model for marketing strategy making in the sales-marketing interface, which is a three-stage, multifaceted process that consists of Groundwork, Transfer and Followup stages.
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Marketing–sales interface configurations in B2B firms
TL;DR: In this paper, the authors present a dynamic, evolutionary spectrum of four B2B marketing-sales interface configurations in detail in terms of structure, communication patterns, information sharing, collaboration, and strategic outcomes.