K
Kenneth Le Meunier-FitzHugh
Researcher at University of East Anglia
Publications - 29
Citations - 1501
Kenneth Le Meunier-FitzHugh is an academic researcher from University of East Anglia. The author has contributed to research in topics: Sales management & Marketing management. The author has an hindex of 13, co-authored 29 publications receiving 861 citations. Previous affiliations of Kenneth Le Meunier-FitzHugh include Norwich University & Birkbeck, University of London.
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Journal ArticleDOI
Artificial Intelligence (AI) : Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy
Yogesh K. Dwivedi,Laurie Hughes,Elvira Ismagilova,Gert Aarts,Crispin Coombs,Tom Crick,Yanqing Duan,Rohita Dwivedi,John S. Edwards,Aled Eirug,Vassilis Galanos,P. Vigneswara Ilavarasan,Marijn Janssen,Paul Jones,Arpan Kumar Kar,Hatice Kizgin,Bianca Kronemann,Banita Lal,Biagio Lucini,Rony Medaglia,Kenneth Le Meunier-FitzHugh,Leslie Caroline Le Meunier-FitzHugh,Santosh K. Misra,Emmanuel Mogaji,Sujeet Kumar Sharma,Jang Bahadur Singh,Vishnupriya Raghavan,Ramakrishnan Raman,Nripendra P. Rana,Spyridon Samothrakis,Jak Spencer,Kuttimani Tamilmani,Annie Tubadji,Paul Walton,Michael D. Williams +34 more
TL;DR: This research offers significant and timely insight to AI technology and its impact on the future of industry and society in general, whilst recognising the societal and industrial influence on pace and direction of AI development.
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Sales profession and professionals in the age of digitization and artificial intelligence technologies: concepts, priorities, and questions
Jagdip Singh,Karen E. Flaherty,Ravipreet S. Sohi,Dawn R. Deeter-Schmelz,Johannes Habel,Kenneth Le Meunier-FitzHugh,Avinash Malshe,Ryan Mullins,Vincent Onyemah +8 more
TL;DR: In this paper, the authors develop concepts, priorities, and questions to help guide future research and practice in the field of personal selling and sales management, and summarize their discussion by detailing specific research priorities and questions that warrant further study and development by researchers and practitioners.
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Exploring collaboration between sales and marketing
TL;DR: In this article, the authors explore the antecedents and implications of collaboration between sales and marketing and further identify whether there are benefits in terms of business performance of improving collaboration between Sales and marketing.
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Collaboration between sales and marketing, market orientation and business performance in business-to-business organisations
TL;DR: In this article, a survey of senior executives in large, UK, business-to-business organisations from a number of industries was conducted and the results indicated that there is an interrelationship between market intelligence systems, management attitude towards coordination, and collaboration between sales and marketing.
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Exploring the Relationship between Market Orientation and Sales and Marketing Collaboration
TL;DR: In this paper, a survey of managing directors/chief executives found that collaboration between sales and marketing has a positive relationship with market orientation and that collaboration can have a combined positive effect on business performance.