C
Cheol Park
Researcher at Dong-eui University
Publications - 123
Citations - 4169
Cheol Park is an academic researcher from Dong-eui University. The author has contributed to research in topics: Apoptosis & Oxidative stress. The author has an hindex of 27, co-authored 99 publications receiving 3474 citations. Previous affiliations of Cheol Park include Korea University & Dongseo University.
Papers
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Information direction, website reputation and eWOM effect: A moderating role of product type
Cheol Park,Thae Min Lee +1 more
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A cross‐cultural comparison of Internet buying behavior: Effects of Internet usage, perceived risks, and innovativeness
Cheol Park,Jongkun Jun +1 more
TL;DR: In this article, the authors examined differences in Internet usage, Internet innovativeness, perceived risks of Internet buying, and Internet buying behaviors between Korea and America, and identified a model for factors influencing Internet buying behavior, explained by Internet usage and perceived risks on a cross-cultural basis.
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Efficient or enjoyable? Consumer values of eating-out and fast food restaurant consumption in Korea
TL;DR: Choi et al. as mentioned in this paper investigated the relationship between consumer values of eating-out and the importance of fast food restaurant attributes in Korea and found that the hedonic value more influenced buying frequency than the utilitarian value.
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Anti-inflammatory effects of fucoidan through inhibition of NF-κB, MAPK and Akt activation in lipopolysaccharide-induced BV2 microglia cells
Hye Young Park,Min Ho Han,Cheol Park,Cheng-Yun Jin,Gi-Young Kim,Il-Whan Choi,Nam Deuk Kim,Taek-Jeong Nam,Taeg Kyu Kwon,Yung Hyun Choi +9 more
TL;DR: The inhibitory effects of fucoidan on production of lipopolysaccharide (LPS)-induced pro-inflammatory mediators in BV2 microglia are investigated to suggest thatfucoidan may offer substantial therapeutic potential for treatment of neurodegenerative diseases that are accompanied by microglial activation.
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Antecedents of Online Reviews' Usage and Purchase Influence: An Empirical Comparison of U.S. and Korean Consumers
Cheol Park,Thae Min Lee +1 more
TL;DR: In this paper, the authors proposed a model linking consumer characteristics (consumer susceptibility to interpersonal influence and Internet shopping experience), attitude toward online reviews (perceived usefulness), and the outcome of online reviews, and test the hypotheses on survey data collected from U.S. and Korean consumers.