C
Chuanlan Liu
Researcher at Louisiana State University
Publications - 27
Citations - 1503
Chuanlan Liu is an academic researcher from Louisiana State University. The author has contributed to research in topics: Social media & Viral marketing. The author has an hindex of 10, co-authored 27 publications receiving 1209 citations. Previous affiliations of Chuanlan Liu include Central University of Finance and Economics.
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Development of a scale to measure the perceived benefits and risks of online shopping
TL;DR: In this article, the authors report the development of scales to measure the perceived benefits and risks associated with online shopping based on an exploratory qualitative inquiry and quantitative assessment, a four-factor scale of perceived benefits of online shopping and a three-factor scales of perceived risks were developed.
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Environmentally sustainable textile and apparel consumption: the role of consumer knowledge, perceived consumer effectiveness and perceived personal relevance
TL;DR: In this paper, the authors developed a comprehensive understanding of young consumers' attitudes, perceptions and behavioural intentions towards the consumption of environmentally sustainable textile and apparel products, and an extended model of planned behaviour was developed and tested based on structural equation modeling approach.
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Examining drivers of online purchase intensity: Moderating role of adoption duration in sustaining post-adoption online shopping
TL;DR: In this article, the authors examined the effect of perceived usefulness, enjoyment, product risk, and Internet usage on post-adoption purchase intensity using a structural equation modeling approach, but also the moderating effects of adoption duration to compare hypothesized relationships across groups of early and late adopters.
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Post‐adoption online shopping continuance
Chuanlan Liu,Sandra Forsythe +1 more
TL;DR: In this article, the authors examined the effects of innovation attributes on post-adoption shopping behaviors to determine whether factors predicting initial adoption will be effective in predicting post adoption, and examined the links between two usage patterns (purchasing experience product versus search product).
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Sustaining Online Shopping: Moderating Role of Online Shopping Motives
Chuanlan Liu,Sandra Forsythe +1 more
TL;DR: In this paper, the effects of technology acceptance model factors (usefulness, enjoyment, and ease of use) on the use of the online channel for information search and online purchase in the post-adoption context were investigated.