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Dennis Fok

Researcher at Erasmus University Rotterdam

Publications -  94
Citations -  1813

Dennis Fok is an academic researcher from Erasmus University Rotterdam. The author has contributed to research in topics: Market share & Diffusion (business). The author has an hindex of 22, co-authored 93 publications receiving 1599 citations. Previous affiliations of Dennis Fok include Erasmus Research Institute of Management & Econometric Institute.

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A multi‐level panel STAR model for US manufacturing sectors

TL;DR: In this article, a multi-level smooth transition model for a panel of time series is introduced, which can be used to examine the presence of common nonlinear business cycle features across many variables.
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The short- and long-term impact of an assortment reduction on category sales

TL;DR: In this paper, the authors assess the short and long-term effects of a 25% item reduction on category sales and find that the assortment reduction attracts new category buyers, which partially offset the sales losses among former buyers of the delisted items.

Advanced Econometric Marketing Models

Dennis Fok
TL;DR: In this paper, econometrische modellen voor marktaandelen, tussenaankooptijden and merkkeuzebeslissingen are discussed.
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A rank-ordered logit model with unobserved heterogeneity in ranking capabilities

TL;DR: In this paper, a latent-class rank-ordered logit model is introduced to identify the ranking capabilities of individuals, where each segment corresponds to a difierent assumption on the ranking capability.
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Reward Redemption Effects in a Loyalty Program when Customers Choose how much and when to Redeem

TL;DR: In this article, the authors studied the effect of redemption on loyalty program members' behavior and found that the mere decision to redeem a reward significantly enhances purchase behavior before and after the redemption event, even when members redeem just a fraction of their accumulated points.