M
Matilda Dorotic
Researcher at BI Norwegian Business School
Publications - 16
Citations - 1847
Matilda Dorotic is an academic researcher from BI Norwegian Business School. The author has contributed to research in topics: Loyalty & Loyalty program. The author has an hindex of 8, co-authored 16 publications receiving 1617 citations. Previous affiliations of Matilda Dorotic include University of Groningen & University of Split.
Papers
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Journal ArticleDOI
Consumer Cocreation in New Product Development
TL;DR: In this paper, a conceptual framework that focuses on the degree of consumer cocreation in new product development (NPD) is presented. And the authors examine the major stimulators and impediments to this process, as well as the impact of cocreations at each stage of the NPD process.
Journal ArticleDOI
Loyalty Programmes: Current Knowledge and Research Directions*
TL;DR: In this paper, the authors synthesize current knowledge pertaining to loyalty programs, reconcile opposing findings by exploring the conditions that mediate and moderate the effects of LP participation on consumer responses, and chart important avenues for research.
Journal ArticleDOI
Advancing research on loyalty programs: a future research agenda
Els Breugelmans,Tammo H. A. Bijmolt,Jie Zhang,Leonardo J. Basso,Matilda Dorotic,Praveen K. Kopalle,Alec Minnema,Willem Jan Mijnlieff,Nancy V. Wünderlich +8 more
TL;DR: In this paper, the authors identify missing links in the literature and to craft a future research agenda to advance loyalty program research and practice, focusing on three key areas: (1) LP designs, (2) Assessment of LP performance, and (3) Emerging trends and the impact of new technologies.
Journal ArticleDOI
Reward Redemption Effects in a Loyalty Program when Customers Choose how much and when to Redeem
TL;DR: In this article, the authors studied the effect of redemption on loyalty program members' behavior and found that the mere decision to redeem a reward significantly enhances purchase behavior before and after the redemption event, even when members redeem just a fraction of their accumulated points.
Book
Loyalty Programs: Generalizations on Their Adoption, Effectiveness and Design
TL;DR: In this article, a conceptual framework for LP adoption by firms and customers is presented, along with behavioral responses to LPs and a detailed discussion of the role of LP design.