Giampaolo Viglia

TL;DR: In this article, the authors explore critical technological advancements using a value co-creation lens to provide insights into service innovations that impact ecosystems, and identify three areas of likely future disruption in service experiences: extra-sensory experiences, hyper-personalized experiences and beyond-automation experiences.

TL;DR: The potential socio-economic impact of a fully functional persistent cross-platform metaverse has been examined in detail by combining the informed narrative and multi-perspective approach from experts with varied disciplinary backgrounds as discussed by the authors .

TL;DR: In this paper, the authors investigated the relationship between online consumer reviews and occupancy in a heterogeneous sample of hotels and found that a one-point increase in the review score is associated with an increase in hotel occupancy rate by 7.5 percentage points.

TL;DR: In this article, the authors collected data on the price of a single room booked in advance (from three months to a single day), from almost 1000 hotels in eight European capital cities, and analyzed pricing strategies by means of descriptive statistics, box plots and econometric panel data techniques.

TL;DR: The benefits of experimental designs over alternative research approaches for the social sciences, advantages and disadvantages of different types of experiments, review existing experimental studies specific to tourism and hospitality, and offer guidance to researchers who wish to conduct such studies are discussed.