Chris Hinsch

TL;DR: In this paper, the authors apply a qualitative, theory-building approach to develop a strategic framework that articulates four generic dimensions of strategic social media marketing, and propose an integrative framework that expands beyond marketing theory.

TL;DR: In this paper, the authors present and empirically test a framework that theorizes how consumers perceive and evaluate the benefits and augmentation quality of AR apps, and how this evaluation drives subsequent changes in brand attitude.

TL;DR: The potential socio-economic impact of a fully functional persistent cross-platform metaverse has been examined in detail by combining the informed narrative and multi-perspective approach from experts with varied disciplinary backgrounds as discussed by the authors .

TL;DR: In this article , the meaning and definitions of augmented reality (AR), virtual reality (VR), mixed reality, and extended reality (often referred to as XR) are discussed.

TL;DR: In this paper, the authors decompose the AR-inspiration relationship and show how psychological inspiration translates to behavioral inspiration (i.e. inspired-by) through the Lego Playground AR app.