J
James R. Bettman
Researcher at Duke University
Publications - 153
Citations - 32928
James R. Bettman is an academic researcher from Duke University. The author has contributed to research in topics: Information processing & Consumer behaviour. The author has an hindex of 61, co-authored 151 publications receiving 31312 citations. Previous affiliations of James R. Bettman include Saint Petersburg State University & University of California, Los Angeles.
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Book
The adaptive decision maker
TL;DR: The adaptive decision maker: a look backward and a look forward Appendix Footnotes Bibliography.
Journal ArticleDOI
Constructive Consumer Choice Processes
TL;DR: In this paper, the authors argue that consumer choice is inherently constructive, and that consumers often do not have well-defined existing preferences, but construct them using a variety of strategies contingent on task demands.
Journal ArticleDOI
Adaptive Strategy Selection in Decision Making.
TL;DR: The authors examined the role of effort and accuracy in the adaptive use of decision processes and found that people were highly adaptive to changes in the nature of the alternatives available to them and to the presence of time pressure.