Constructive Consumer Choice Processes
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In this paper, the authors argue that consumer choice is inherently constructive, and that consumers often do not have well-defined existing preferences, but construct them using a variety of strategies contingent on task demands.Abstract:
Consumer decision making has been a focal interest in consumer research, and consideration of current marketplace trends (e.g., technological change, an information explosion) indicates that this topic will continue to be critically important. We argue that consumer choice is inherently constructive. Due to limited processing capacity, consumers often do not have well-defined existing preferences, but construct them using a variety of strategies contingent on task demands. After describing constructive choice, consumer decision tasks, and decision strategies, we provide an integrative framework for understanding constructive choice, review evidence for constructive consumer choice in light of that framework, and identify knowledge gaps that suggest opportunities for additional research.read more
Citations
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A review of European research on consumer response to nutrition information on food labels
Klaus G. Grunert,Josephine Wills +1 more
TL;DR: Research conducted in 2003–2006 in the EU-15 countries on how consumers perceive, understand, like and use nutrition information on food labels is reviewed to provide new insights into consumer liking and understanding of simplified front of pack signposting formats.
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The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products
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References
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Book
Decisions with Multiple Objectives: Preferences and Value Trade-Offs
TL;DR: In this article, a confused decision maker, who wishes to make a reasonable and responsible choice among alternatives, can systematically probe his true feelings in order to make those critically important, vexing trade-offs between incommensurable objectives.
Posted Content
Choices, Values, and Frames
Daniel Kahneman,Amos Tversky +1 more
TL;DR: Prospect theory as mentioned in this paper is an alternative to the classical utility theory of choice, and has been used to explain many complex, real-world puzzles, such as the principles of legal compensation, the equity premium puzzle in financial markets, and the number of hours that New York cab drivers choose to drive on rainy days.
Journal ArticleDOI
Possessions and the extended self.
TL;DR: In this paper, a variety of evidence is presented supporting this simple and compelling premise and implications for consumer behavior are derived for consumer behaviour because the construct of extended self involves consumer behavior rather than buyer behavior, it appears to be a much richer construct than previous formulations positing a relationship between selfconcept and consumer brand choice.
Journal ArticleDOI
The case for motivated reasoning.
TL;DR: It is proposed that motivation may affect reasoning through reliance on a biased set of cognitive processes--that is, strategies for accessing, constructing, and evaluating beliefs--that are considered most likely to yield the desired conclusion.