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Peeter W.J. Verlegh
Researcher at VU University Amsterdam
Publications - 89
Citations - 6012
Peeter W.J. Verlegh is an academic researcher from VU University Amsterdam. The author has contributed to research in topics: Persuasion & Brand management. The author has an hindex of 29, co-authored 85 publications receiving 5035 citations. Previous affiliations of Peeter W.J. Verlegh include Erasmus University Rotterdam & Erasmus Research Institute of Management.
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A review and meta-analysis of country-of-origin research
TL;DR: This article conducted a quantitative meta-analysis of country-of-origin effects on three types of product evaluations, viz., perceived quality, attitude, and purchase intention, and found that country of origin has a larger effect on perceived quality than on attitude toward the product or purchase intention.
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The Firm's Management of Social Interactions
David Godes,Dina Mayzlin,Yubo Chen,Sanjiv Ranjan Das,Chrysanthos Dellarocas,Bruce E. Pfeiffer,Barak Libai,Subrata K. Sen,Mengze Shi,Peeter W.J. Verlegh +9 more
TL;DR: In this paper, the authors identify a list of unanswered questions of potential interest to both researchers and managers, and identify and discuss four principal, non-mutually exclusive, roles.
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Home country bias in product evaluation: the complementary roles of economic and socio-psychological motives
TL;DR: In this article, the authors show that home country bias is in part driven by a need for self-enhancement, which is complementary to the effect of consumer ethnocentrism.
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The role of congruency and pleasantness in odor-induced taste enhancement
TL;DR: Congruency or pleasantness ratings cannot replace similarity ratings in accounting for odor-induced taste enhancement, and highly congruent mixtures are more pleasant than expected under additivity.
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Country-of-origin effects in consumer processing of advertising claims
TL;DR: In this paper, the authors propose that country of origin has a dual impact on product evaluations, acting as informational cue, but also as source variable, moderating the impact of ads on product evaluation.