scispace - formally typeset
P

Peeter W.J. Verlegh

Researcher at VU University Amsterdam

Publications -  89
Citations -  6012

Peeter W.J. Verlegh is an academic researcher from VU University Amsterdam. The author has contributed to research in topics: Persuasion & Brand management. The author has an hindex of 29, co-authored 85 publications receiving 5035 citations. Previous affiliations of Peeter W.J. Verlegh include Erasmus University Rotterdam & Erasmus Research Institute of Management.

Papers
More filters
Journal ArticleDOI

A review and meta-analysis of country-of-origin research

TL;DR: This article conducted a quantitative meta-analysis of country-of-origin effects on three types of product evaluations, viz., perceived quality, attitude, and purchase intention, and found that country of origin has a larger effect on perceived quality than on attitude toward the product or purchase intention.
Journal ArticleDOI

Home country bias in product evaluation: the complementary roles of economic and socio-psychological motives

TL;DR: In this article, the authors show that home country bias is in part driven by a need for self-enhancement, which is complementary to the effect of consumer ethnocentrism.
Journal ArticleDOI

The role of congruency and pleasantness in odor-induced taste enhancement

TL;DR: Congruency or pleasantness ratings cannot replace similarity ratings in accounting for odor-induced taste enhancement, and highly congruent mixtures are more pleasant than expected under additivity.
Journal ArticleDOI

Country-of-origin effects in consumer processing of advertising claims

TL;DR: In this paper, the authors propose that country of origin has a dual impact on product evaluations, acting as informational cue, but also as source variable, moderating the impact of ads on product evaluation.