Lisa K. Scheer

TL;DR: In this article, the authors proposed that the degree of asymmetric channel relationships is more dysfunctional than those characterized by symmetric interdependence, and they showed that asymmetric relationships are more stable than symmetric relationships.

TL;DR: In this article, the role of supplier fairness in developing long-term relationships between relatively smaller, vulnerable resellers and larger, powerful suppliers is examined from the perspective of automobile dealers.

TL;DR: In this paper, the authors consider two types of commitment that may characterize interfirm relationships: affective commitment and calculative commitment, which measures the degree to which channel members experience the need to maintain a relationship with specific partners.

TL;DR: In this article, a study of 362 buyer-salesperson dyads using triadic data (from buyer, salesperson, and sales manager) examined both a customer's overall loyalty to the selling firm and the customer's loyalty vested specifically in his or her salesperson.

TL;DR: In this paper, a study of 25 pioneering companies whose success has been based on radical business innovation indicates that such companies are better described as market driving while market driven processes are excellent in generating incremental innovation, they rarely produce the type of radical innovation which underlies market driving companies.